The world market of digital educational editions: Development prospects

IF 0.1 0 HUMANITIES, MULTIDISCIPLINARY Tekst Kniga Knigoizdanie-Text Book Publishing Pub Date : 2022-01-01 DOI:10.17223/23062061/28/9
V. Bal, Polina B. Skidan
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Abstract

The article discusses the changes in the educational publications market under the influence of digital transformation. Expansion of the diversity of digital devices, changes in the needs of the target audience, and the development of new educational practices contribute to the emergence and growth of new niches in the global market of educational publications. The study of the market of digital educational products in different countries shows that many factors influence the level of its development. These factors are the government policy, the level of IT technology in the country, and the competitive environment in this niche in the market of a particular country. Moreover, the quality of the competitive environment and the interest of technology companies have a greater impact than the government policy. Two strategies for the production of electronic educational products in the modern world market stand out and are illustrated by examples: publishing isolationism and production tandems with technology companies. A classification of three models of electronic textbooks is proposed based on the analysis of educational publications in the natural sciences representing countries with emerging markets for electronic textbooks: the United States, Russia, and Finland. The first model is the presentation of electronic textbooks in PDF format. Textbooks in this version are the original mockup of a printed textbook. The second model is based on the printed form of the textbook, distributed in EPUB 3 format through the publisher’s own publishing software or affiliate applications. Multimedia and interactive materials in such textbooks are not mandatory, but complementary, and they are included in the textbook via pop-ups. The third model is a publication that was originally created only in electronic format. Often, such textbooks are components of a digital educational environment that provides electronic exchange of tasks, collective performance of laboratory works, interdisciplinary connection of educational material in various disciplines, etc. The study of the most relevant and innovative offers on the market of such countries as the USA, the UK, Spain, Denmark, Russia, and Finland shows four promising areas in the preparation of textbooks in the EdTech field. These are (1) artificial intelligence manuals, (2) tools of virtual, augmented, and mixed reality, (3) computer games with educational potential, and (4) programming platforms. Contribution of the authors: the authors contributed equally to this article. The authors declare no conflicts of interests.
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数字教育版本的世界市场:发展前景
本文论述了数字化转型影响下教育出版物市场的变化。数码设备的多样化、目标读者需求的变化以及新的教育实践的发展,促使全球教育出版物市场出现和发展新的利基市场。对各国数字教育产品市场的研究表明,影响其发展水平的因素很多。这些因素是政府政策,国家的IT技术水平,以及特定国家市场中这个利基的竞争环境。此外,竞争环境的质量和科技公司的利益比政府政策的影响更大。在现代世界市场上,电子教育产品的两种生产策略引人注目,并举例说明:出版孤立主义和与技术公司合作生产。基于对自然科学教育出版物的分析,提出了三种电子教科书模式的分类,这些出版物代表了电子教科书新兴市场的国家:美国、俄罗斯和芬兰。第一种模式是以PDF格式呈现电子教科书。这个版本的教科书是印刷教科书的原始模型。第二种模式是基于教科书的印刷形式,通过出版商自己的出版软件或附属应用程序以EPUB 3格式分发。这些教材中的多媒体和互动材料不是强制性的,而是补充性的,它们通过弹出窗口被包含在教材中。第三种模式是最初仅以电子格式创建的出版物。通常,这些教科书是数字教育环境的组成部分,提供任务的电子交换,实验室工作的集体表现,不同学科的教育材料的跨学科连接等。对美国、英国、西班牙、丹麦、俄罗斯和芬兰等国市场上最相关和最具创新性的报价的研究显示,在教育技术领域编写教科书方面有四个有前途的领域。这些是(1)人工智能手册,(2)虚拟、增强和混合现实工具,(3)具有教育潜力的电脑游戏,以及(4)编程平台。作者的贡献:作者对本文的贡献是平等的。作者声明没有利益冲突。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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Tekst Kniga Knigoizdanie-Text Book Publishing
Tekst Kniga Knigoizdanie-Text Book Publishing HUMANITIES, MULTIDISCIPLINARY-
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