Examining The Impact Of Strategic Supplier Partnerships, Customer Relationship, Postponement, And Supply Chain Responsiveness On Operational Performance: The Moderating Effect Of Demand Uncertainty

Kevin Letsoin, W. Santosa, Triwulandari Sd
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Abstract

Uncertainty in demand is a common problem that always occurs in various businesses, this is inseparable from market trends that continue to change so that the wants and needs of consumers also change. The role of companies in overcoming demand uncertainties and maintaining firm performance is an issue that is debated among scholars. Therefore, this study investigates the moderating effect of demand uncertainty on the relationship between strategic supplier partnerships-supply chain responsiveness, customer relations-supply chain responsiveness, and postponement -supply chain responsiveness and operational performance in the 7 largest food and beverage companies in the Indonesia, which is in Jakarta. in Jakarta because the researchers come from the Jakarta and know enough about the condition of the development of food and beverage companies in the area which is the research objective. Seven hypotheses were formulated and tested using correlation and regression statistical techniques on data collected from 150 respondents through a questionnaire survey and purposive sampling technique. The findings, strategic supplier partnerships, and customer relationships positively and significantly affect supply chain responsiveness, while delays negatively and significantly affect supply chain responsiveness, and supply chain responsiveness also has a positive and significant impact on operational performance. In addition, demand uncertainty positively moderates the relationship between strategic supplier partnerships and supply chain responsiveness, and positively moderates the relationship between customer relationships and supply chain responsiveness. However, demand uncertainty negatively and significantly moderates the relationship between postponement and supply chain responsiveness. Based on these findings, managers are expected to be able to reduce the effect of demand uncertainty so that operational performance can be improved.
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检视战略供应商伙伴关系、顾客关系、延迟及供应链响应对营运绩效的影响:需求不确定性的调节作用
需求的不确定性是各种业务中经常出现的一个常见问题,这与市场趋势的不断变化是分不开的,因此消费者的需求和需求也在变化。企业在克服需求不确定性和维持企业绩效方面的作用是学者们争论的一个问题。因此,本研究考察了需求不确定性对战略供应商伙伴关系-供应链响应、客户关系-供应链响应和延迟-供应链响应与经营绩效之间关系的调节作用。因为研究人员来自雅加达,并且对该地区食品和饮料公司的发展状况有足够的了解,这是研究目标。通过问卷调查和有目的抽样技术对150名调查对象的数据进行相关和回归统计,提出了7个假设并进行了检验。研究发现,战略供应商合作伙伴关系和客户关系正向显著影响供应链响应能力,而延迟负向显著影响供应链响应能力,供应链响应能力对运营绩效也有正向显著影响。此外,需求不确定性正向调节战略供应商伙伴关系与供应链响应的关系,正向调节客户关系与供应链响应的关系。然而,需求不确定性负向显著调节延迟和供应链响应之间的关系。基于这些发现,期望管理者能够减少需求不确定性的影响,从而提高经营绩效。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.20
自引率
7.90%
发文量
15
期刊介绍: Entrepreneurial Business and Economics Review (EBER), as multi-disciplinary and multi-contextual journal, is dedicated to serve as a broad and unified platform for revealing and spreading economics and management research focused on entrepreneurship, individual entrepreneurs as well as particular entrepreneurial aspects of business. It attempts to link theory and practice in different sections of economics and management by publishing various types of articles, including research papers, conceptual papers and literature reviews. Our geographical scope of interests include Central and Eastern Europe and emerging markets, however we also welcome articles beyond this scope. The Journal accept the articles from the following fields: -Entrepreneurship and Business Studies (in particular entrepreneurship and innovation, strategic entrepreneurship, corporate entrepreneurship, entrepreneurship methodology, new trends in HRM and HRD as well as organizational behaviour, entrepreneurial management, entrepreneurial business, management methodology, modern trends in business studies and organization theory, policies promoting entrepreneurship, innovation, R&D and SMEs, education for entrepreneurship), -International Business and Global Entrepreneurship (especially international entrepreneurship, European business, and new trends in international business, IB methodology), -International Economics and Applied Economics (in particular the role of entrepreneurship and the entrepreneur in economics, international economics including the economics of the European Union and emerging markets, as well as Europeanization, new trends in economics, economics methodology).
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