Pub Date : 2023-06-23DOI: 10.25105/ber.v23i1.15203
M. H. Fikri, Renny Risqiani, Magister Management, Study Program, Universitas Trisakti
Social media has developed and created new advertising systems for business and commerce purposes. Previous research found that many factors influence a person's interest in advertisements displayed on social media. This study aims to examine the effect of advertising value on attitudes towards social media advertising (SMA) and attitudes towards SMA on attitudes towards brands and purchase intentions. The study was conducted on 267 respondents who often interact through social media. Data were analyzed using Structural Equation Modeling (SEM) with the help of smartPLS software. The results showed that the trustworthiness and personalization of advertisements delivered through social media were able to influence consumer attitudes towards these advertisements. Attitudes towards social media advertising can influence consumer attitudes towards advertised brands. Furthermore, brand attitude has a greater influence on purchase intention than attitude towards SMA. Meanwhile, perceived incentives and perceived encroached risk have no significant effect on attitude to social media advertisement. Keywords: Advertising Value, Attitude to Social Media Advertising, Brand Attitude, and Purchase Intention
{"title":"Antecedents and Consequences of Consumer Attitudes towards Advertising on Social Media","authors":"M. H. Fikri, Renny Risqiani, Magister Management, Study Program, Universitas Trisakti","doi":"10.25105/ber.v23i1.15203","DOIUrl":"https://doi.org/10.25105/ber.v23i1.15203","url":null,"abstract":"Social media has developed and created new advertising systems for business and commerce purposes. Previous research found that many factors influence a person's interest in advertisements displayed on social media. This study aims to examine the effect of advertising value on attitudes towards social media advertising (SMA) and attitudes towards SMA on attitudes towards brands and purchase intentions. The study was conducted on 267 respondents who often interact through social media. Data were analyzed using Structural Equation Modeling (SEM) with the help of smartPLS software. The results showed that the trustworthiness and personalization of advertisements delivered through social media were able to influence consumer attitudes towards these advertisements. Attitudes towards social media advertising can influence consumer attitudes towards advertised brands. Furthermore, brand attitude has a greater influence on purchase intention than attitude towards SMA. Meanwhile, perceived incentives and perceived encroached risk have no significant effect on attitude to social media advertisement. \u0000Keywords: Advertising Value, Attitude to Social Media Advertising, Brand Attitude, and Purchase Intention","PeriodicalId":11726,"journal":{"name":"Entrepreneurial Business and Economics Review","volume":"99 1","pages":""},"PeriodicalIF":3.8,"publicationDate":"2023-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74633235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.25105/ber.v23i1.15300
Oladimeji Fajimolu, P. Okonji, Chinenye Onyemaobi
This study examines the role of organizational creativity between artificial intelligence capability and organizational performance due to challenges in the area of localization, transparency and data security in the Nigerian banking sector which require maximum attention. It explicates how banking organizations leverage on artificial intelligence capability and deploy artificial intelligence resources in identified areas of business needs in order to achieve performance gains. Using a survey design and a convenience sampling method, 300 questionnaires were distributed among 12 banking organizations and 231 questionnaires were retrieved. Data were analyzed using percentages and the hypotheses were tested using regression analysis. Our findings revealed a strong relationship between artificial intelligence capability and organizational performance. Also, when the mediating variable was simultaneously entered with the independent variable as a predictor of organizational performance, it made the response variable stronger. We concluded that creative deployment of artificial intelligence resources in identified areas of needs in the banking sector will lead to better performance gains. Hence, we recommend that Nigerian banking organizations should deploy artificial intelligence capability creatively in order to enhance organizational performance. Since organizational creativity mediates the relationship between artificial intelligence capability and organizational performance, it implies that by being constructive and innovative in the manner by which managers carry out organizational activities and deploy artificial intelligence capability, organizations stand to achieve better performance gains.
{"title":"ROLE OF ORGANIZATIONAL CREATIVITY BETWEEN ARTIFICIAL INTELLIGENCE CAPABILITY AND ORGANIZATIONAL PERFORMANCE","authors":"Oladimeji Fajimolu, P. Okonji, Chinenye Onyemaobi","doi":"10.25105/ber.v23i1.15300","DOIUrl":"https://doi.org/10.25105/ber.v23i1.15300","url":null,"abstract":"This study examines the role of organizational creativity between artificial intelligence capability and organizational performance due to challenges in the area of localization, transparency and data security in the Nigerian banking sector which require maximum attention. It explicates how banking organizations leverage on artificial intelligence capability and deploy artificial intelligence resources in identified areas of business needs in order to achieve performance gains. Using a survey design and a convenience sampling method, 300 questionnaires were distributed among 12 banking organizations and 231 questionnaires were retrieved. Data were analyzed using percentages and the hypotheses were tested using regression analysis. Our findings revealed a strong relationship between artificial intelligence capability and organizational performance. Also, when the mediating variable was simultaneously entered with the independent variable as a predictor of organizational performance, it made the response variable stronger. We concluded that creative deployment of artificial intelligence resources in identified areas of needs in the banking sector will lead to better performance gains. Hence, we recommend that Nigerian banking organizations should deploy artificial intelligence capability creatively in order to enhance organizational performance. Since organizational creativity mediates the relationship between artificial intelligence capability and organizational performance, it implies that by being constructive and innovative in the manner by which managers carry out organizational activities and deploy artificial intelligence capability, organizations stand to achieve better performance gains.","PeriodicalId":11726,"journal":{"name":"Entrepreneurial Business and Economics Review","volume":"345 1","pages":""},"PeriodicalIF":3.8,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79635535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-19DOI: 10.25105/ber.v23i1.15307
Oladimeji Fajimolu, Olabode Olayemi
Aim/Purpose – The study focuses on trade creation and trade diversion effect in the Economic Community of West African States (ECOWAS) regional trade agreement. It examines if the ECOWAS regional trade agreement has brought about trade creation and/or trade diversion before the period of ban on certain items of importation by the Nigerian government as against the terms of the agreement. Methodology – The study uses augmented gravity model. Estimations were carried out on bilateral trade flows, trade creation and trade diversion within the region. Secondary data (2008-2018) were obtained from reliable sources. Ordinary least squares (OLS) and panel data regression was used to analyze the data. Findings – It was found that the GDP (wealth), population and political stability of the exporting countries will significantly foster intra-regional bilateral trade flow while variables like land area, landlocked and distance will significantly reduce bilateral trade flow in the region. The population, landlocked, political stability and corruption perception variables of the importing countries are found not to be statistically significant. R2 being the coefficient of determination falls between 54.8% and 63.3% which implies that the independent variables have been able to explain 54.8% to 63.3% of the total variations in the dependent variable. Research implications – Membership of some of the ECOWAS members in Global System of Trade Preferences among developing countries (GSTP) was found to have resulted in trade diversion; whereas, participation of some of ECOWAS members in West African Economic and Monetary Union (WAEMU) has contributed to the level of trade creation in ECOWAS region. Originality/value/contribution – The level of trade creation in the ECOWAS region can be improved upon provided all member states adhere strictly to the terms of the agreement.
{"title":"Analysing Trade Creation and Trade Diversion effects in ECOWAS Regional Trade Agreement","authors":"Oladimeji Fajimolu, Olabode Olayemi","doi":"10.25105/ber.v23i1.15307","DOIUrl":"https://doi.org/10.25105/ber.v23i1.15307","url":null,"abstract":"Aim/Purpose – The study focuses on trade creation and trade diversion effect in the Economic Community of West African States (ECOWAS) regional trade agreement. It examines if the ECOWAS regional trade agreement has brought about trade creation and/or trade diversion before the period of ban on certain items of importation by the Nigerian government as against the terms of the agreement. \u0000Methodology – The study uses augmented gravity model. Estimations were carried out on bilateral trade flows, trade creation and trade diversion within the region. Secondary data (2008-2018) were obtained from reliable sources. Ordinary least squares (OLS) and panel data regression was used to analyze the data. \u0000Findings – It was found that the GDP (wealth), population and political stability of the exporting countries will significantly foster intra-regional bilateral trade flow while variables like land area, landlocked and distance will significantly reduce bilateral trade flow in the region. The population, landlocked, political stability and corruption perception variables of the importing countries are found not to be statistically significant. R2 being the coefficient of determination falls between 54.8% and 63.3% which implies that the independent variables have been able to explain 54.8% to 63.3% of the total variations in the dependent variable. \u0000Research implications – Membership of some of the ECOWAS members in Global System of Trade Preferences among developing countries (GSTP) was found to have resulted in trade diversion; whereas, participation of some of ECOWAS members in West African Economic and Monetary Union (WAEMU) has contributed to the level of trade creation in ECOWAS region. \u0000Originality/value/contribution – The level of trade creation in the ECOWAS region can be improved upon provided all member states adhere strictly to the terms of the agreement.","PeriodicalId":11726,"journal":{"name":"Entrepreneurial Business and Economics Review","volume":"3 1","pages":""},"PeriodicalIF":3.8,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79113470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-15DOI: 10.25105/ber.v23i1.15486
Calista Luhur, Id'hayani Shavana Haqi Putri, C. Pangaribuan
With the increasing technology adoption across all ages throughout the population, number of social media users increases and shows no stopping. Positive benefits of social media are widely reported with increased in well-being and life satisfaction. On the other hand, many users have decided to take a social media detox or even discontinue to use social media as they feel fatigued by it. This research aims to study what factors that may lead users to social media fatigue as well as provide possible solutions to help users derived more positive benefits compared to negative ones. This study is conducted through an online survey with 115 samples with most coming from Gen- Z and millennials, the samples are then analyzed with the SMART PLS 4 software. The study findings are that the three variables: boredom proneness, information overload and depression have correlation to social media fatigue with information overload being the most significant as seen from p value (0,0000). The study concludes that these three variables have positive significance to social media fatigue.
{"title":"Mitigating Social Fatigue","authors":"Calista Luhur, Id'hayani Shavana Haqi Putri, C. Pangaribuan","doi":"10.25105/ber.v23i1.15486","DOIUrl":"https://doi.org/10.25105/ber.v23i1.15486","url":null,"abstract":"With the increasing technology adoption across all ages throughout the population, number of social media users increases and shows no stopping. Positive benefits of social media are widely reported with increased in well-being and life satisfaction. On the other hand, many users have decided to take a social media detox or even discontinue to use social media as they feel fatigued by it. This research aims to study what factors that may lead users to social media fatigue as well as provide possible solutions to help users derived more positive benefits compared to negative ones. This study is conducted through an online survey with 115 samples with most coming from Gen- Z and millennials, the samples are then analyzed with the SMART PLS 4 software. The study findings are that the three variables: boredom proneness, information overload and depression have correlation to social media fatigue with information overload being the most significant as seen from p value (0,0000). The study concludes that these three variables have positive significance to social media fatigue.","PeriodicalId":11726,"journal":{"name":"Entrepreneurial Business and Economics Review","volume":"33 1","pages":""},"PeriodicalIF":3.8,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78910274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-15DOI: 10.25105/ber.v23i1.15481
Febrisi Dwita, Leony Agustine
This study aims to examine a model that evaluates the relationship between the moment of truth, service quality, and customer satisfaction on loyalty. This research was conducted at courier logistics in Bekasi City, West Java Province, Indonesia. This research was conducted from June 2022 to February 2023. The population in this study are customers who have used courier logistic services for an unknown number. This study used a simple random sampling technique and for the sample, 138 respondents participated, but only 98 completed questionnaires were deemed useable. The data analysis uses the SEM-PLS technique. The results of this study are that there is a positive relationship between the moment of truth and customer satisfaction, where when the customer is using the delivery service for the first time and has a good impression of the company's services, it can affect perceptions about the ability and use of these services from time to time. The experience of using the service can change the priorities that underlie each customer's main reason. There is a positive influence between Service Quality on customer satisfaction, where when the delivery service company provides maximum service quality, customers will feel and will reuse their services which can even make these customers more loyal to the company. There is a positive influence between customer satisfaction on loyalty, the moment of truth has a positive influence on customer loyalty, and service quality has a positive influence on customer loyalty.
{"title":"Creating Customer Satisfaction to Customer Loyalty: The Role of Service Quality in Every 'Moment of Truth'","authors":"Febrisi Dwita, Leony Agustine","doi":"10.25105/ber.v23i1.15481","DOIUrl":"https://doi.org/10.25105/ber.v23i1.15481","url":null,"abstract":"This study aims to examine a model that evaluates the relationship between the moment of truth, service quality, and customer satisfaction on loyalty. This research was conducted at courier logistics in Bekasi City, West Java Province, Indonesia. This research was conducted from June 2022 to February 2023. The population in this study are customers who have used courier logistic services for an unknown number. This study used a simple random sampling technique and for the sample, 138 respondents participated, but only 98 completed questionnaires were deemed useable. The data analysis uses the SEM-PLS technique. The results of this study are that there is a positive relationship between the moment of truth and customer satisfaction, where when the customer is using the delivery service for the first time and has a good impression of the company's services, it can affect perceptions about the ability and use of these services from time to time. The experience of using the service can change the priorities that underlie each customer's main reason. There is a positive influence between Service Quality on customer satisfaction, where when the delivery service company provides maximum service quality, customers will feel and will reuse their services which can even make these customers more loyal to the company. There is a positive influence between customer satisfaction on loyalty, the moment of truth has a positive influence on customer loyalty, and service quality has a positive influence on customer loyalty.","PeriodicalId":11726,"journal":{"name":"Entrepreneurial Business and Economics Review","volume":"43 1","pages":""},"PeriodicalIF":3.8,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75396164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-15DOI: 10.25105/ber.v23i1.15463
D. Deddy, Amir Fikri, Faizal Madya
This research was conducted conducted because there are still cases of accidents at PT. Samudra Oceaneering Batam by restricted work category in 2019 which resulted in the victim being unable to carry out his main job and had to be transferred to another job of an administrative nature, and the time lost from the accident is two working days. The consequences of these work accidents not only have an economic and social impact on the company but also have a moral impact on both the employee concerned and his co-workers. This also shows that the achievement of OHS performance has not been maximized by PT. Samudra Oceaneering Batam which can lead to a bad perception of company owners regarding OHS management in the workplace. The aim of this study was to explore the variables that affect the OHS performance at PT. Samudra Oceaneering Batam, so as to reduce the number of work accidents which in turn improves OHS performance. The methodology used in this study uses quantitative methods. The population in this study were all employees of PT. Samudra Oceaneering Batam at all levels with a total of 135 employees and the sample involved in this study was 101 respondents using the Likert scale method. The results of the questionnaire then were processed using SEM SmartPLS. The results of the SmartPLS quantitative data analysis can be concluded that the variable of safety culture has a positive but less significant effect on OHS performance, while employee behavior has a positive and significant effect on OHS performance. Other variables such as leadership style have a positive and significant effect on employee behavior and management commitment has a positive and significant effect on safety motivation. Meanwhile the variable of employee motivation has a negative and insignificant effect on OHS performance.
之所以进行这项研究，是因为2019年仍有PT. Samudra Oceaneering Batam按限制工作类别发生事故，导致受害者无法开展主要工作，不得不转移到另一份行政性质的工作，事故造成的时间损失为两个工作日。这些工作事故的后果不仅对公司产生经济和社会影响，而且对有关员工和他的同事都产生道德影响。这也表明PT. Samudra Oceaneering Batam没有最大限度地实现职业健康安全绩效，这可能导致公司所有者对工作场所职业健康安全管理的不良看法。本研究的目的是探讨影响巴淡Samudra Oceaneering公司OHS绩效的变量，以减少工作事故的数量，从而提高OHS绩效。本研究采用定量方法。本研究人群为PT. Samudra Oceaneering Batam公司各级员工，共135名员工，采用Likert量表法，本研究涉及的样本为101名受访者。然后使用扫描电镜SmartPLS对问卷结果进行处理。SmartPLS定量数据分析结果表明，安全文化变量对职业健康安全绩效有正向但不显著的影响，而员工行为变量对职业健康安全绩效有正向且显著的影响。其他变量如领导风格对员工行为有正向显著影响，管理承诺对安全动机有正向显著影响。同时，员工激励变量对OHS绩效的影响为负且不显著。
{"title":"The Exploration of Antecedent Variables On Occuupational Health And Safety (OHS) Performance at PT. Samudra Oceaneering Batam","authors":"D. Deddy, Amir Fikri, Faizal Madya","doi":"10.25105/ber.v23i1.15463","DOIUrl":"https://doi.org/10.25105/ber.v23i1.15463","url":null,"abstract":"This research was conducted conducted because there are still cases of accidents at PT. Samudra Oceaneering Batam by restricted work category in 2019 which resulted in the victim being unable to carry out his main job and had to be transferred to another job of an administrative nature, and the time lost from the accident is two working days. The consequences of these work accidents not only have an economic and social impact on the company but also have a moral impact on both the employee concerned and his co-workers. This also shows that the achievement of OHS performance has not been maximized by PT. Samudra Oceaneering Batam which can lead to a bad perception of company owners regarding OHS management in the workplace. The aim of this study was to explore the variables that affect the OHS performance at PT. Samudra Oceaneering Batam, so as to reduce the number of work accidents which in turn improves OHS performance. The methodology used in this study uses quantitative methods. The population in this study were all employees of PT. Samudra Oceaneering Batam at all levels with a total of 135 employees and the sample involved in this study was 101 respondents using the Likert scale method. The results of the questionnaire then were processed using SEM SmartPLS. The results of the SmartPLS quantitative data analysis can be concluded that the variable of safety culture has a positive but less significant effect on OHS performance, while employee behavior has a positive and significant effect on OHS performance. Other variables such as leadership style have a positive and significant effect on employee behavior and management commitment has a positive and significant effect on safety motivation. Meanwhile the variable of employee motivation has a negative and insignificant effect on OHS performance.","PeriodicalId":11726,"journal":{"name":"Entrepreneurial Business and Economics Review","volume":"2 1","pages":""},"PeriodicalIF":3.8,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89913492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-15DOI: 10.25105/ber.v23i1.15835
Irfan Ardiyansah, Muhammad Donal Mon
The application of AKHLAK as the value and culture of SOE companies reflects on each individual employee to always provide the best performance for the company and the country. Since 2020, AKHLAK has become a value and commitment for every individual in the company to achieve more performance in terms of employee obligations and even beyond the standardization of the work provided or what is known as OCB (Organizational Citizenship Behaviour) and employee job satisfaction in terms of employee rights at SOE. The researcher took a sample of SOE Insurance companies in Batam City because Batam is a metropolitan city with an advanced economic aspect, a low minimum wage index, and the highest population in the Riau Archipelago Province. Researchers used quantitative research methods that aimed to examine the influence of organizational culture, organizational commitment, and job satisfaction on employee performance as mediated by OCB in 113 samples distributed through the medium of questionnaires at Insurance Holding SOE companies in Batam City. The results showed that, by direct test, organizational culture, organizational commitment, and job satisfaction influence OCB, as well as the effect of job satisfaction on employee performance. Organizational culture and organizational commitment do not affect employee performance. From the results of the indirect effect test, organizational commitment and job satisfaction affect employee performance with OCB as a mediating variable. With OCB as a moderating variable, organizational culture has no effect on employee performance.
{"title":"Organizational Culture, Organizational Commitment, and Job Satisfaction on Employee Performance Using OCBas an Interveningat State-Owned Enterprises Insurance Company in Batam City","authors":"Irfan Ardiyansah, Muhammad Donal Mon","doi":"10.25105/ber.v23i1.15835","DOIUrl":"https://doi.org/10.25105/ber.v23i1.15835","url":null,"abstract":"The application of AKHLAK as the value and culture of SOE companies reflects on each individual employee to always provide the best performance for the company and the country. Since 2020, AKHLAK has become a value and commitment for every individual in the company to achieve more performance in terms of employee obligations and even beyond the standardization of the work provided or what is known as OCB (Organizational Citizenship Behaviour) and employee job satisfaction in terms of employee rights at SOE. The researcher took a sample of SOE Insurance companies in Batam City because Batam is a metropolitan city with an advanced economic aspect, a low minimum wage index, and the highest population in the Riau Archipelago Province. \u0000Researchers used quantitative research methods that aimed to examine the influence of organizational culture, organizational commitment, and job satisfaction on employee performance as mediated by OCB in 113 samples distributed through the medium of questionnaires at Insurance Holding SOE companies in Batam City. The results showed that, by direct test, organizational culture, organizational commitment, and job satisfaction influence OCB, as well as the effect of job satisfaction on employee performance. Organizational culture and organizational commitment do not affect employee performance. From the results of the indirect effect test, organizational commitment and job satisfaction affect employee performance with OCB as a mediating variable. With OCB as a moderating variable, organizational culture has no effect on employee performance.","PeriodicalId":11726,"journal":{"name":"Entrepreneurial Business and Economics Review","volume":"36 1","pages":""},"PeriodicalIF":3.8,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89495947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-14DOI: 10.25105/ber.v23i1.15999
Patrick Alexander Wilhelm Smith, P. Heriyati
The online food delivery mobile service industry has emerged as a new channel of food delivery and marketing to capture a bigger share and sale in the food industry. This modern sort of business conveyance has gotten to be exceptionally prevalent, particularly among youthful, active, and working individuals. In addition, this business has become more competitive due to the increasingly new business entries and users’ expectation resulted from the anxiety of online food ordering and time convenience, but not at the expense of providing quality products and services. Subsequently, it is exceptionally vital that online benefit suppliers get it the nature and necessities as well as the related angles of the online benefit industry that are considered critical to the clients in this developing market. This study tries to explore and gauge information to guide the online service providers regarding the requirements and attributes of this new service delivery system. Using adopted questionnaire from Mobile Service Quality (M-S-QUAL), this study aims to investigate the relationships between customers perceived service quality of online food delivery (OFD) and its influence on customer satisfaction and customer loyalty, moderated by personal innovativeness. The data are collected from the customers or users of any online food delivery service and will be analyzed using correlations and Hierarchical Moderated Regression Analysis.
{"title":"The Effect of Online Food Delivery Service Quality on Customer Satisfaction and Customer Loyalty: The Role of Personal Innovativeness","authors":"Patrick Alexander Wilhelm Smith, P. Heriyati","doi":"10.25105/ber.v23i1.15999","DOIUrl":"https://doi.org/10.25105/ber.v23i1.15999","url":null,"abstract":"The online food delivery mobile service industry has emerged as a new channel of food delivery and marketing to capture a bigger share and sale in the food industry. This modern sort of business conveyance has gotten to be exceptionally prevalent, particularly among youthful, active, and working individuals. In addition, this business has become more competitive due to the increasingly new business entries and users’ expectation resulted from the anxiety of online food ordering and time convenience, but not at the expense of providing quality products and services. Subsequently, it is exceptionally vital that online benefit suppliers get it the nature and necessities as well as the related angles of the online benefit industry that are considered critical to the clients in this developing market. This study tries to explore and gauge information to guide the online service providers regarding the requirements and attributes of this new service delivery system. Using adopted questionnaire from Mobile Service Quality (M-S-QUAL), this study aims to investigate the relationships between customers perceived service quality of online food delivery (OFD) and its influence on customer satisfaction and customer loyalty, moderated by personal innovativeness. The data are collected from the customers or users of any online food delivery service and will be analyzed using correlations and Hierarchical Moderated Regression Analysis.","PeriodicalId":11726,"journal":{"name":"Entrepreneurial Business and Economics Review","volume":"13 23 1","pages":""},"PeriodicalIF":3.8,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76027061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-14DOI: 10.25105/ber.v23i1.16229
Kevin Letsoin, W. Santosa, Triwulandari Sd
Uncertainty in demand is a common problem that always occurs in various businesses, this is inseparable from market trends that continue to change so that the wants and needs of consumers also change. The role of companies in overcoming demand uncertainties and maintaining firm performance is an issue that is debated among scholars. Therefore, this study investigates the moderating effect of demand uncertainty on the relationship between strategic supplier partnerships-supply chain responsiveness, customer relations-supply chain responsiveness, and postponement -supply chain responsiveness and operational performance in the 7 largest food and beverage companies in the Indonesia, which is in Jakarta. in Jakarta because the researchers come from the Jakarta and know enough about the condition of the development of food and beverage companies in the area which is the research objective. Seven hypotheses were formulated and tested using correlation and regression statistical techniques on data collected from 150 respondents through a questionnaire survey and purposive sampling technique. The findings, strategic supplier partnerships, and customer relationships positively and significantly affect supply chain responsiveness, while delays negatively and significantly affect supply chain responsiveness, and supply chain responsiveness also has a positive and significant impact on operational performance. In addition, demand uncertainty positively moderates the relationship between strategic supplier partnerships and supply chain responsiveness, and positively moderates the relationship between customer relationships and supply chain responsiveness. However, demand uncertainty negatively and significantly moderates the relationship between postponement and supply chain responsiveness. Based on these findings, managers are expected to be able to reduce the effect of demand uncertainty so that operational performance can be improved.
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Pub Date : 2023-01-01DOI: 10.15678/eber.2023.110107
Minh Pham, Bao Quoc Lam, Vi Phuong Tran Le
{"title":"The e-entrepreneurial intention of students: The role of self-efficacy and education","authors":"Minh Pham, Bao Quoc Lam, Vi Phuong Tran Le","doi":"10.15678/eber.2023.110107","DOIUrl":"https://doi.org/10.15678/eber.2023.110107","url":null,"abstract":"","PeriodicalId":11726,"journal":{"name":"Entrepreneurial Business and Economics Review","volume":"97 1","pages":""},"PeriodicalIF":3.8,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85320630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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