ROLE OF ORGANIZATIONAL CREATIVITY BETWEEN ARTIFICIAL INTELLIGENCE CAPABILITY AND ORGANIZATIONAL PERFORMANCE

Abstract

This study examines the role of organizational creativity between artificial intelligence capability and organizational performance due to challenges in the area of localization, transparency and data security in the Nigerian banking sector which require maximum attention. It explicates how banking organizations leverage on artificial intelligence capability and deploy artificial intelligence resources in identified areas of business needs in order to achieve performance gains. Using a survey design and a convenience sampling method, 300 questionnaires were distributed among 12 banking organizations and 231 questionnaires were retrieved. Data were analyzed using percentages and the hypotheses were tested using regression analysis. Our findings revealed a strong relationship between artificial intelligence capability and organizational performance. Also, when the mediating variable was simultaneously entered with the independent variable as a predictor of organizational performance, it made the response variable stronger. We concluded that creative deployment of artificial intelligence resources in identified areas of needs in the banking sector will lead to better performance gains. Hence, we recommend that Nigerian banking organizations should deploy artificial intelligence capability creatively in order to enhance organizational performance. Since organizational creativity mediates the relationship between artificial intelligence capability and organizational performance, it implies that by being constructive and innovative in the manner by which managers carry out organizational activities and deploy artificial intelligence capability, organizations stand to achieve better performance gains.