The mathematical corporation: Where machine intelligence and human ingenuity achieve the impossible

Abstract

Communications and public relations are becoming increasingly complex and machine-driven. Authors Sullivan and Zutavern explore the long-term implications of this complexity in The Mathematical Corporation, a book about how communications professionals must negotiate the power of new technology with the possibility of humans becoming redundant. This book review argues that The Mathematical Corporation is ultimately hopeful, as it suggests that communications professionals can use new technology in forward-thinking ways without causing social and economic turmoil. ©Journal of Professional Communication, all rights reserved.