Effects of Men’s Permanent Makeup Motivation on Experience Satisfaction and Mediating Effects of Psychological Well-Being

Abstract

The purpose of this study is to find the effects of men’s permanent makeup motivation on experience satisfaction and the mediation effects of psychological well-being. For data analysis, SPSS 26.0 was used as a statistical program. Exploratory factor analysis and reliability analysis were conducted to analyze the sub dimensions of motivation, experience satisfaction, and psychological well-being. Pearson's correlation and hierarchical regression analysis were carried out to find the influential relations between variables. As a result, autonomy under psychological well-being had partial mediation effects on the relationship between motivation and experience satisfaction, whereas interpersonal relationship under psychological well-being had no mediation effects on the relationship between motivation and experience satisfaction. The reason why the care behavior induced by permanent makeup or plastic surgery failed to affect interpersonal relationship as a psychological factor is that unlike women, men tend to have autonomous self-determination to overcome defects of their looks and pursue self-efficiency for more self-confidence, rather than follow others’ consciousness motivation to attract others’ attention to makeup.