Wybrane atrakcje w turystyce piwnej. Przykład Czech i Polski

Q4 Social Sciences Prace i Studia Geograficzne Pub Date : 2021-09-01 DOI:10.48128/pisg/2021-66.2-05
K. DUDA-GROMADA, Kryštof Materna
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Abstract

Microbreweries and beer tourism are a good example of the „neolocalism” turn in the globalized world. As a reaction to the unified beer offer of the large transnational brewery groups, there is a clear increase of the consumers’ demand for the bigger diversity of the beer offer. Seeking for the new beer styles in unique places – the beer tourism – is targeted not just to the microbreweries, but also to multitap restaurants with the large beer offer and to the beer festivals. The goal of this paper is to map the growing popularity of these beer tourism destinations in the Czech Republic and Poland and also among the big cities and smaller municipalities, and to compare the openness to the foreign beer brands and styles among the consumers in both countries.
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小啤酒厂和啤酒旅游是全球化世界中“新地方主义”转向的一个很好的例子。作为对大型跨国啤酒集团统一啤酒供应的反应,消费者对啤酒供应更多样化的需求明显增加。在独特的地方寻找新的啤酒风格——啤酒旅游——不仅针对小啤酒厂,也针对提供大量啤酒的多龙头餐厅和啤酒节。本文的目标是绘制这些啤酒旅游目的地在捷克共和国和波兰的日益普及,也在大城市和小城市之间,并比较开放的外国啤酒品牌和风格的消费者在两国。
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来源期刊
Prace i Studia Geograficzne
Prace i Studia Geograficzne Social Sciences-Cultural Studies
CiteScore
0.40
自引率
0.00%
发文量
26
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