Komunikasi Getok Tular dan Metode Dakwah Hizbut Tahrir Indonesia

Abstract

This study aims to explain how the use of word of mouth communication (getok tular) and the rational behind the usege as a method of da’wah within Hizbut Tahrir Indonesia (HTI). This study used a qualitative approach with case study design. The results of the study revealed that the word of mouth communication was applied for two activities, namely as a method of delivering da’wah messages and as a method of cadre with a chain system to official members who were stratified based on the study book or HTI curriculum. The reason why HTI used word of mouth communication as a method of da’wah was because of the effectiveness and efficiency factors as well as sociocultural factors.