Peranan Suara Rimba Sebagai Cyber Public Relations Perum Perhutani Divisi Regional Jawa Barat dan Banten

Abstract

This study aims to how to manage Cyber Public relations in the digital era and try to understand the role of publications as a company's Cyber Public relations. Suara Rimba is a publication made by Perum Perhutani on the company's website. Suara Rimba contains information typical of Perhutani. This research is a qualitative descriptive study that use interviews and observations as a data collection tool. The results showed that the role of public relations Perum Perhutani in Suara Rimba as a media of information for the company's external public, strategy to improving the company's image through Suara Rimba is involve the external public in the news that made on Suara Rimba. To overcome the crisis, Public relations Perum Perhutani uses Suara Rimba to communicate the real situation.