Peranan Suara Rimba Sebagai Cyber Public Relations Perum Perhutani Divisi Regional Jawa Barat dan Banten

Publik Pub Date : 2023-04-14 DOI:10.31289/jipikom.v5i1.1307
Shavira Amalia Augustin
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引用次数: 0

Abstract

This study aims to how to manage Cyber Public relations in the digital era and try to understand the role of publications as a company's Cyber Public relations. Suara Rimba is a publication made by Perum Perhutani on the company's website. Suara Rimba contains information typical of Perhutani. This research is a qualitative descriptive study that use interviews and observations as a data collection tool. The results showed that the role of public relations Perum Perhutani in Suara Rimba as a media of information for the company's external public, strategy to improving the company's image through Suara Rimba is involve the external public in the news that made on Suara Rimba. To overcome the crisis, Public relations Perum Perhutani uses Suara Rimba to communicate the real situation.
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本研究旨在探讨如何在数字时代管理网络公关,并试图了解出版物作为公司网络公关的作用。Suara Rimba是Perum Perhutani在公司网站上发布的一份出版物。Suara Rimba包含了Perhutani的典型信息。本研究是一项定性描述性研究,使用访谈和观察作为数据收集工具。结果表明,公关Perum Perhutani在Suara Rimba中的作用是作为公司外部公众的信息媒介,通过Suara Rimba提高公司形象的策略是让外部公众参与在Suara Rimba上制作的新闻。为了克服危机,公共关系Perum Perhutani使用Suara Rimba来传达真实情况。
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0.00%
发文量
2
审稿时长
4 weeks
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