Papers N Parcels: Fill the gap by an app–teenager created initiatives in courier service

Abstract

Papers N Parcels (hereafter PnP) is an end-to-end logistics business organization founded in 2018 by Tilak Mehta, who was a teenager at the time. The capital that supported the initial activity of the company was derived from family investments. The company has an efficient business model and gains a competitive advantage by setting up its primary objectives and strategies, which position it for success. PnP aims to deliver its products within 4–8 h of an order, which is the fastest rate among existing delivery companies. The parcels are picked up from the end customers and delivered to the recipient company’s main hub. From there, the parcel is sent to the final recipient with the help of the PnP app. This approach streamlines the process, and the time involved is very minimal. The business model of this fast-moving company was new and unique. The case study highlights how effectively PnP capitalizes on the vast network of dabbawalas (lunchbox deliverymen) in Mumbai who use the PnP app.