The Effects of Beauty Workers' Re-education awareness and Satisfaction on Business Performance

Abstract

This study examines the general characteristics of reeducation and perceptions of reeducation. And to find out the relationship between educational satisfaction and management performance. For this purpose, an analysis was conducted through a questionnaire to beauty workers. First, the general characteristics of reeducation are as follows. Re-education completion institutions have the most majors in beauty-related departments, Most of them had more than 10 years of cosmetic experience. More than half of respondents said that retraining was necessary, and the most information was obtained from the Internet and SNS. The number of retraining was 1-6 times, and the biggest purpose was to improve cutting skills. The educational institutions are a beauty shop and a re-education institution, and they were paying the education fee for this. Most thought that periodic training was necessary, but Lack of time was the biggest problem. Second, the perception of beauty workers retraining had an impact on the satisfaction level of education. It was because there was a belief that retraining would improve professionalism. However, most of them had low determination for reeducation. Third, ‘multiple regression analysis’ was used to verify the effect of satisfaction with beauty workers' retraining on business performance. The biggest factor in satisfaction with retraining was the improvement in sales. Satisfaction with the improvement of professionalism in reeducation was relatively low. The results of this study suggest that it is necessary to develop a measurement scale for a more in-depth analysis of reeducation targeting beauty workers. In addition, for the correct measurement of retraining satisfaction, an approach based on other dimensions besides professional satisfaction and sales performance is needed. It is necessary to verify the relationship between the recognition of beauty practitioners' reeducation, the professionalism that meets the rapidly changing consumption trend, and the consequent satisfaction with reeducation on the management performance. And from the customer's point of view, it is necessary to analyze the relationship between beauty trends, beauty shop loyalty, and user attitude.