Elevating the customer shopping experience Through digital technologies: How Wegmans Food Markets became a destination

Abstract

Wegmans Food Markets have been in the Northeastern United States since 1916 and have grown into a large chain with $11.2 billion in annual sales, a reputation among consumer as “America’s favorite grocery store,” and a business model that keeps them highly competitive in the market. While the stores have the feel of a European open-air market, Wegmans is using cutting-edge technology and modern philosophies to remain relevant and expand. This article discusses the history of Wegmans and how they are employing technology to benefit customers and their bottom line.