{"title":"Customer Satisfaction from Banking Sectors During Pandemic (Special Referance to State Bank of India)","authors":"Aradhna Shukla, Vivek Kumar Shrama, Rakshita Rakshita","doi":"10.52711/2321-5763.2023.00022","DOIUrl":null,"url":null,"abstract":"The study is conduct on the customer satisfaction towards the service rendered by Indian banking sectors during pandemic. COVID -19 outbreak has hampered the Indian Banking operation and overall banking sector. Not only the banking sectors but it has severely affected every industry across the globe. The economy has been extremely affected due to covid-19 pandemic. Reserve bank of India; the apex bank of India made necessary changes with help of expert in their policy for facing COVID -19 pandemic. The objective of the research paper is to study the customer satisfaction toward the service rendered by Indian banking sectors during covid-19. The research found that Indian Banking system has added various measure due to covid-19 pandemic. No doubt banks are established in India with fundamental purpose to make profit by giving expected comfort to customer. But covid-19 has changed the scenario of Indian customer. These challenges our Indian banks are facing in during pandemic situation.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"54 1","pages":""},"PeriodicalIF":0.1000,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asian Journal of Management Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52711/2321-5763.2023.00022","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
The study is conduct on the customer satisfaction towards the service rendered by Indian banking sectors during pandemic. COVID -19 outbreak has hampered the Indian Banking operation and overall banking sector. Not only the banking sectors but it has severely affected every industry across the globe. The economy has been extremely affected due to covid-19 pandemic. Reserve bank of India; the apex bank of India made necessary changes with help of expert in their policy for facing COVID -19 pandemic. The objective of the research paper is to study the customer satisfaction toward the service rendered by Indian banking sectors during covid-19. The research found that Indian Banking system has added various measure due to covid-19 pandemic. No doubt banks are established in India with fundamental purpose to make profit by giving expected comfort to customer. But covid-19 has changed the scenario of Indian customer. These challenges our Indian banks are facing in during pandemic situation.
期刊介绍:
Asian Journal of Management Cases is a peer-reviewed journal that aims at providing high-quality teaching material to academics, consultants, and management developers, through cases on management practices in the socioeconomic context of developing Asian countries. The journal covers all administrative disciplines including accounting and finance, business ethics, production and operations management, entrepreneurship, human resource management, management information systems, marketing, organizational behaviour, strategic management, and managerial economics. Each issue of Asian Journal of Management Cases comprises four to five original case studies. Teaching cases should be accompanied with a Teaching Note (TN). Even though the TN will not be published, it is necessary for the review process and can be obtained by contacting the authors directly. Please refer to the online submission guidelines for details on writing a teaching note. AJMC does not publish pure research or applied research based on field studies (not case studies). The journal is published in March and September every year with thematically focused issues occasionally.