{"title":"Factors influencing user trust in online games","authors":"Yuan Gao","doi":"10.1108/02640470510631245","DOIUrl":null,"url":null,"abstract":"Purpose – This paper aims to provide a theoretical overview of the factors influencing user trust in online games. It offers a set of guidelines that help online game marketers to better understand how users form their trust in online games, and fully reap the benefits of this new medium.Design/methodology/approach – This paper reviews literature from the perspectives of considering an online game player as both a consumer of web‐based entertainment and a computer user. It explores factors related to the web environment as well as those of the games themselves. In particular, it examines a user's perceptions about the company, the online gaming site, and an individual game.Findings – A number of factors influencing user trust in online games are largely within the control of the company sponsoring the sites or marketing the games. Based on the analysis of these factors, this paper provides a set of guidelines that would help marketers win user trust in their online gaming products or services.Practical im...","PeriodicalId":51548,"journal":{"name":"Electronic Library","volume":"33 1","pages":"103-106"},"PeriodicalIF":1.5000,"publicationDate":"2005-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"22","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Electronic Library","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1108/02640470510631245","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 22
Abstract
Purpose – This paper aims to provide a theoretical overview of the factors influencing user trust in online games. It offers a set of guidelines that help online game marketers to better understand how users form their trust in online games, and fully reap the benefits of this new medium.Design/methodology/approach – This paper reviews literature from the perspectives of considering an online game player as both a consumer of web‐based entertainment and a computer user. It explores factors related to the web environment as well as those of the games themselves. In particular, it examines a user's perceptions about the company, the online gaming site, and an individual game.Findings – A number of factors influencing user trust in online games are largely within the control of the company sponsoring the sites or marketing the games. Based on the analysis of these factors, this paper provides a set of guidelines that would help marketers win user trust in their online gaming products or services.Practical im...
期刊介绍：
The Electronic Library covers a broad range of topics including: ■Libraries and the web ■The digital library ■Software and hardware developments ■Library networking and automation – integrated library systems, OPACs ■User interfaces – web usability ■Internet access and use ■E-books and e-journals ■E-governance and e-readiness ■Online and distance learning
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