Bali Tourism Discursive Strategies in “Balilivin” Instagram Account

Ni Wayan Ita Pratistita, Putu Nur Ayomi, Putu Devi Maharani, I. A. M. Tustiawati
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引用次数: 1

Abstract

Today's popularity of a tourist destination is often supported by its existence on social media. Engaging narratives and pictures influence visitor interest in traveling to an area. This study aims to see the discourse strategy used by a highly followed Instagram account @balilivin in promoting tourist attractions in Bali using the theory of Wodak & Meyer (2001). The data was collected in January 2022. Using descriptive-qualitative method, the study found that most posts divide human social actors into visitors and locals. Bali as a destination and its people is described with a highly positive image with bombastic words. Pictures and captions framed Bali as an ideal paradise apart from various realities unshown on social media.
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“Balilivin”Instagram账号中的巴厘岛旅游话语策略
如今,一个旅游目的地之所以受欢迎,往往是因为它在社交媒体上的存在。引人入胜的叙述和图片会影响游客到一个地区旅游的兴趣。本研究旨在利用Wodak & Meyer(2001)的理论,研究受关注的Instagram账号@balilivin在推广巴厘岛旅游景点时所使用的话语策略。这些数据是在2022年1月收集的。采用描述定性方法,研究发现大多数帖子将人类社会行为者分为访客和当地人。巴厘岛作为一个目的地和它的人民被描述为一个非常积极的形象,夸夸其谈的语言。图片和说明文字将巴厘岛描绘成一个理想的天堂,与社交媒体上没有展示的各种现实不同。
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