A Missing Site of Black Beauty History: The Black Beauty Supply Store

IF 2.4 4区 管理学 Q3 BUSINESS Clothing and Textiles Research Journal Pub Date : 2023-02-27 DOI:10.1177/0887302X231160428
Jaleesa Reed, Katalin Medvedev
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Abstract

With(in) retail spaces, Black Americans operate in a space with historical ties to inequality, dehumanization, and exclusion. This qualitative study situates the Black beauty supply store within these political and culturally relevant histories. Millennial perceptions of beauty, relationship to their hair, and the history of Black beauty supply stores are briefly covered in the literature review. Black feminist thought and Black feminist geographies informed the data analysis of interview transcripts from 20 millennial Black women. The findings reveal that millennial Black women shop at the Black beauty supply store due to convenience and the variety in product assortment. Yet, the in-store surveillance and assumptions of criminality affect their psyche, resulting in disengagement from the store. Participants realized that fully satisfying beauty retail experiences do not exist for Black women. Despite this, millennial Black women continue to return to the store where they embrace and cultivate Black stylistic and beauty innovations.
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黑人美容史上被遗忘的地方:黑人美容用品店
在零售空间中,美国黑人在一个与不平等、非人化和排斥有着历史联系的空间中经营。这一定性研究将黑人美容用品店置于这些政治和文化相关的历史中。千禧一代对美的看法,与头发的关系,以及黑人美容用品商店的历史在文献综述中简要介绍。黑人女权主义思想和黑人女权主义地理学对20名千禧一代黑人女性的访谈记录进行了数据分析。研究结果显示,千禧一代的黑人女性在黑人美容用品店购物,因为方便,而且产品种类繁多。然而,店内的监控和对犯罪行为的假设影响了他们的心理,导致他们脱离了商店。参与者意识到,完全满意的美妆零售体验并不存在于黑人女性身上。尽管如此,千禧一代的黑人女性继续回到商店,在那里她们接受并培养黑人的风格和美容创新。
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来源期刊
CiteScore
5.30
自引率
5.30%
发文量
12
期刊介绍: Published quarterly, Clothing & Textiles Research Journal strives to strengthen the research base in clothing and textiles, facilitate scholarly interchange, demonstrate the interdisciplinary nature of the field, and inspire further research. CTRJ publishes articles in the following areas: •Textiles, fiber, and polymer science •Aesthetics and design •Consumer Theories and Behavior •Social and psychological aspects of dress or educational issues •Historic and cultural aspects of dress •International/retailing/merchandising management and industry analysis
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