ANALYSIS STRATEGIC ENTREPRENEURSHIP MODEL IN BOGOR CITY CULINARY SMEs

Journal of Business and Entrepreneurship Pub Date : 2021-01-28 DOI:10.17358/IJBE.7.1.1

Intan Widya Pertiwi, Lindawati Kartika

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引用次数: 2

Abstract

The growth of SMEs in Bogor city creates intense competition and requires businesses to be more strategic by utilizing business opportunities and seeking competitive advantage by adopting a strategic entrepreneurial model. The purpose of this study was to identify the management of strategic entrepreneurship in culinary SMEs in Bogor City and analyze the influence between the elements of input, processes, and output of the strategic entrepreneurship model. This research used descriptive analysis and the SEM-PLS method. The implementation of strategic entrepreneurship in Bogor City culinary SMEs has been in an excellent performance. It is based on the average results of each variable more than 3.4, which is categorized as very good. The results of SEM-PLS analysis showed that the environmental factors, organizations, and individuals influenced the orchestration of resources and strategic entrepreneurship affected the output of creating competitive advantage and creating wealth and benefits for individuals, organizations, and society. Keywords: competitive advantage, culinary, opportunities, strategic entrepreneurship, small medium enterprise (SMEs)

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分析茂物市烹饪中小企业的战略创业模式

中小企业在茂物市的成长创造了激烈的竞争，并要求企业通过采用战略创业模式，利用商业机会和寻求竞争优势更具战略性。本研究旨在厘清茂物市烹饪中小企业的战略创业管理，并分析战略创业模式的投入、过程和产出要素之间的影响。本研究采用描述性分析和SEM-PLS方法。在茂物市实施战略创业的烹饪中小企业一直表现优异。它是基于每个变量的平均结果超过3.4，被归类为非常好。SEM-PLS分析结果表明，环境因素、组织和个人影响了资源的配置，战略创业影响了个人、组织和社会创造竞争优势和创造财富和利益的产出。关键词:竞争优势，烹饪，机遇，战略创业，中小企业

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Journal of Business and Entrepreneurship

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