Recommendations meet web browsing: enhancing collaborative filtering using internet browsing logs

Royi Ronen, E. Yom-Tov, G. Lavee
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引用次数: 16

Abstract

Collaborative filtering (CF) recommendation systems are one of the most popular and successful methods for recommending products to people. CF systems work by finding similarities between different people according to their past purchases, and using these similarities to suggest possible items of interest. In this work we show that CF systems can be enhanced using Internet browsing data and search engine query logs, both of which represent a rich profile of individuals' interests.
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建议满足网页浏览:增强协同过滤使用互联网浏览日志
协同过滤(CF)推荐系统是向人们推荐产品的最流行和成功的方法之一。CF系统的工作原理是根据不同的人过去的购买行为找到他们之间的相似之处,并利用这些相似之处来推荐可能感兴趣的商品。在这项工作中,我们表明CF系统可以使用互联网浏览数据和搜索引擎查询日志来增强,这两者都代表了个人兴趣的丰富轮廓。
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