I. N. Meirejeki, I. K. Suarta, I. P. Budiarta, Solihin Moelyadi, I. M. Budiasa
{"title":"How e-service quality works on repurchase intention online travel agent (OTA)?","authors":"I. N. Meirejeki, I. K. Suarta, I. P. Budiarta, Solihin Moelyadi, I. M. Budiasa","doi":"10.21744/ijss.v6n2.2133","DOIUrl":null,"url":null,"abstract":"This research aims to identify the impact of e-service quality on repurchase intention of on- line travel agent. On-line travel agent is a travel website (e- commerce) providing various services related to tourism, such as: on-line transportation and hotel bookings and entertainment. On-line travel agency also serves as an alternative option in addition to the conventional ones. This research employed quantitative approach. The data was gathered by distributing on-line questionnaire to 96 online travel agencies users as the samples. The data was then analyzed by using simple linear regression through SPSS 23. The result shows that e-service quality is in good category while repurchase intention is in very good category. The correlational value between e-service quality and repurchase intention is in the strong category and the percentage that shows e-service quality affects significantly positive to repurchase intention of 62,1% while 37,9% as the other variables not examined in this research.","PeriodicalId":30893,"journal":{"name":"International Journal of Social Sciences Educational Studies","volume":"14 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Social Sciences Educational Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21744/ijss.v6n2.2133","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This research aims to identify the impact of e-service quality on repurchase intention of on- line travel agent. On-line travel agent is a travel website (e- commerce) providing various services related to tourism, such as: on-line transportation and hotel bookings and entertainment. On-line travel agency also serves as an alternative option in addition to the conventional ones. This research employed quantitative approach. The data was gathered by distributing on-line questionnaire to 96 online travel agencies users as the samples. The data was then analyzed by using simple linear regression through SPSS 23. The result shows that e-service quality is in good category while repurchase intention is in very good category. The correlational value between e-service quality and repurchase intention is in the strong category and the percentage that shows e-service quality affects significantly positive to repurchase intention of 62,1% while 37,9% as the other variables not examined in this research.