{"title":"The value of authenticity and intimacy: A case study of the Danish independent podcast Fries before Guys’ utilization of Instagram","authors":"Freja Sørine Adler Berg","doi":"10.1386/rjao_00039_1","DOIUrl":null,"url":null,"abstract":"The article addresses podcasting as a social media activity, considering independent podcasters’ ‐ an emerging but understudied category of Pro-Ams ‐ utilization of social media. This was done by conducting qualitative interviews (Brinkmann and Kvale 2001) with the\n Danish podcast phenomenon, Fries before Guys, and their main sponsor. To study the online interaction between listeners and podcasters, an inductive open coding of the podcast’s Instagram account was carried out, focusing on the ten most-liked Instagram posts and the user comments\n written underneath. Since Instagram is the podcasters’ primary means of communication in engaging socially with their mainly young female listeners, the aim was to explore how the digital infrastructure between Instagram and the podcast medium unfolds. The study shows that social media\n activity, besides providing emotional support through posts, comments and direct messages, is essential to independent podcasters to make revenue.","PeriodicalId":38660,"journal":{"name":"Radio Journal","volume":"67 1","pages":"155-173"},"PeriodicalIF":0.0000,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Radio Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1386/rjao_00039_1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Arts and Humanities","Score":null,"Total":0}
引用次数: 7
Abstract
The article addresses podcasting as a social media activity, considering independent podcasters’ ‐ an emerging but understudied category of Pro-Ams ‐ utilization of social media. This was done by conducting qualitative interviews (Brinkmann and Kvale 2001) with the
Danish podcast phenomenon, Fries before Guys, and their main sponsor. To study the online interaction between listeners and podcasters, an inductive open coding of the podcast’s Instagram account was carried out, focusing on the ten most-liked Instagram posts and the user comments
written underneath. Since Instagram is the podcasters’ primary means of communication in engaging socially with their mainly young female listeners, the aim was to explore how the digital infrastructure between Instagram and the podcast medium unfolds. The study shows that social media
activity, besides providing emotional support through posts, comments and direct messages, is essential to independent podcasters to make revenue.
本文将播客作为一种社交媒体活动，考虑到独立播客——一种新兴但未被充分研究的Pro-Ams——利用社交媒体的类别。这是通过对丹麦播客现象，Fries before Guys及其主要赞助商进行定性访谈(Brinkmann and Kvale 2001)来完成的。为了研究听众和播客之间的在线互动，我们对播客的Instagram账户进行了归纳开放编码，重点关注Instagram上最受欢迎的10条帖子以及下面的用户评论。由于Instagram是播客与年轻女性听众进行社交交流的主要手段，因此目的是探索Instagram和播客媒体之间的数字基础设施是如何展开的。研究表明，除了通过帖子、评论和直接信息提供情感支持外，社交媒体活动对独立播客创收至关重要。
Radio JournalArts and Humanities-Visual Arts and Performing Arts
CiteScore
1.50
自引率
0.00%
发文量
7
期刊介绍：
Radio Journal publishes critical analyses of radio and sound media across a variety of platforms, from broadcast to podcast and all in between. Articles focus on both historical and contemporary issues in sound-based journalism and media studies. We look for work that explores the production, circulation and reception of radio and creative soundwork, and encourage a wide range of international and interdisciplinary perspectives. Radio Journal welcomes scholarship from early career researchers as well as internationally renowned scholars. It also publishes reviews of recent publications in the field of radio and sound studies. Radio Journal is edited from the US and Australia and has an international scope. It is a refereed publication; all research articles undergo rigorous double-blind peer review. The editors will review other contributions. The process normally takes three months to complete.
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