WEBSITE DEVELOPMENT OF HARVEST PRODUCTS BY “TIDAK MENGELUH, BERDOA DAN BEKERJA COMMUNITY”

Abstract

There are many ways that community groups do to survive during the pandemic caused by the COVID-19 virus. One way to survive is done by one of the community groups to work together by planting vegetables that can be consumed as daily food ingredients that are filling and nutritious. Over time, the community realized that its strategy to survive could also be materially profitable. Self-harvested vegetable products can be developed into commercial products with a marketing strategy that combines websites and merchandise strategies. One of the main problems faced by the community is that the community has not adequately understood the strategy for managing and developing a website. However, the community already knows the usefulness of the website and how website development can benefit the community, not only in terms of selling vegetables but also community awareness that is easier to build. Furthermore, with public awareness, more parties will know the products produced by the community. Public awareness will also positively impact the sustainability of the business ecosystem in the community. The existence of synergies, the right strategy in managing and developing websites, collaboration with the community, and community awareness will have a good impact, especially for the community, not only in growing businesses to survive but also in being an example for others communities.