Semiotic Analysis of Gundala Movie Poster

Abstract

—The purpose of this research is to analyze the visual meaning of the Gundala poster in 2019. The method used in this study was the semiotic method; Ferdinand de Saussure developed the semiotic approach. Gundala was an Indonesian superhero created by Hasmi, and in 2019, the superhero figure made by the Movie directed by Joko Anwar. From the movie, the poster made. From the visual of this poster, Gundala was in the middle, and then behind him was the building, and above the building, many people were looking at Gundala with lightning and rain, making a visible gripping. The poster seems dark with rain and lightning, which adds the tense feeling of the poster. Gundala ’s Visualization in the middle makes a dashing impression on the Superhero; then with the background of an old building, it can be seen that the dark visuals built from this poster are augmented by the number of people looking at the figure of Gundala adds a tense feeling to this poster. Rain and lightning added because this Gundala gets strength from the lightning. The purpose of this research is to provide a visual understanding of the audience so that the audience can understand the meaning of the poster.