China’s Public Diplomacy in Taiwan

Abstract

— The purpose of this research is to explain China's peaceful development using public diplomacy towards Taiwan together with China's focus on enhancing its image in the world through Chinese soft resources. Specifically, this research will identify the influence of Chinese public diplomacy in Taiwan to promote a positive image and improve communication, trade, and exchange. The research method uses qualitative methods to describe Chinese public diplomacy towards Taiwan. Data supporting this research obtained using literature studies in scientific journals, data publications, official sites, and other sites. The results showed that to win the hearts and minds of the people of Taiwan, China's public diplomacy approach by strengthening economic interaction in cross-strait relations with the agreement of the 2010 Economic Cooperation Framework Agreement (ECFA), which became an important milestone in cross-strait economic development that could develop into cross-strait free trade agreements. Improved communication between the Chinese government and Taiwan informally and with Taiwanese people results in two-way communication to increase interaction.