{"title":"New Models for Deploying Counterspeech: Measuring Behavioral Change and Sentiment Analysis","authors":"E. Saltman, F. Kooti, Karly Vockery","doi":"10.1080/1057610X.2021.1888404","DOIUrl":null,"url":null,"abstract":"Abstract The counterterrorism and CVE community has long questioned the effectiveness of counterspeech in countering extremism online. While most evaluation of counterspeech rely on limited reach and engagement metrics, this paper explores two models to better measure behavioral change and sentiment analysis. Conducted via partnerships between Facebook and counter-extremism NGOs, the first model uses A/B testing to analyze the effects of counterspeech exposure on low-prevalence-high-risk audiences engaging with Islamist extremist terrorist content. The second model builds upon online safety intervention approaches and the Redirect Method through a search based “get-help” module, redirecting white-supremacy and Neo-Nazi related search-terms to disengagement NGOs.","PeriodicalId":38834,"journal":{"name":"Studies in Conflict & Terrorism","volume":null,"pages":null},"PeriodicalIF":1.2000,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Studies in Conflict & Terrorism","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/1057610X.2021.1888404","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"INTERNATIONAL RELATIONS","Score":null,"Total":0}
引用次数: 4
Abstract
Abstract The counterterrorism and CVE community has long questioned the effectiveness of counterspeech in countering extremism online. While most evaluation of counterspeech rely on limited reach and engagement metrics, this paper explores two models to better measure behavioral change and sentiment analysis. Conducted via partnerships between Facebook and counter-extremism NGOs, the first model uses A/B testing to analyze the effects of counterspeech exposure on low-prevalence-high-risk audiences engaging with Islamist extremist terrorist content. The second model builds upon online safety intervention approaches and the Redirect Method through a search based “get-help” module, redirecting white-supremacy and Neo-Nazi related search-terms to disengagement NGOs.
期刊介绍：
Terrorism and insurgency are now the dominant forms of conflict in the world today. Fuelled by moribund peace processes, ethnic and religious strife, disputes over natural resources, and transnational organized crime, these longstanding security challenges have become even more violent and intractable: posing new threats to international peace and stability. Studies in Conflict and Terrorism aims to cast new light on the origins and implications of conflict in the 21st Century and to illuminate new approaches and solutions to countering the growth and escalation of contemporary sub-state violence.
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