Kepercayaan sebagai Mediasi Kepuasan Pengguna Online Shopping di Indonesia

JKBM Jurnal Konsep Bisnis dan Manajemen Pub Date : 2021-11-30 DOI:10.31289/jkbm.v8i1.6124

Siska Ernawati Fatimah, Ario Purdianto, Dita Septiani, Nadhira Azzhara

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引用次数: 1

Abstract

The rise of services for marketplaces in Indonesia has led to changes in people's shopping patterns to meet their daily needs. The change in shopping patterns from offline to online has increased during the COVID-19 pandemic, this provides an opportunity for marketplace managers to take advantage of the use of social media to shop online to meet their needs. In addition, it spurs marketplace managers to compete to provide satisfaction to its users. The purpose of the study was to determine the role of trust as a mediating variable on the influence between online transactions and the satisfaction of active users of the Tokopedia marketplace in Indonesia, especially in the city of Cirebon. The data collection technique in this study used a questionnaire with the acidental sampling method which involved 100 active users of the Tokopedia marketplace in Cirebon City as respondents. The data analysis used is descriptive and inferential statistics, namely the Structure Equation Model using SmartPLS 3. The results of data analysis show that online transactions directly affect user satisfaction and online transactions affect user satisfaction with trust mediation

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印尼市场服务的兴起，改变了人们的购物模式，以满足他们的日常需求。在2019冠状病毒病大流行期间，购物模式从线下到线上的变化有所增加，这为市场管理人员提供了利用社交媒体在线购物的机会，以满足他们的需求。此外，它还促使市场管理者竞相为用户提供满意的服务。本研究的目的是确定信任作为在线交易与印度尼西亚，特别是锡雷本市Tokopedia市场活跃用户满意度之间影响的中介变量的作用。本研究的数据收集技术采用随机抽样法的问卷调查，选取了100名锡雷bon市Tokopedia市场的活跃用户作为调查对象。使用的数据分析是描述性和推断性统计，即使用SmartPLS 3的结构方程模型。数据分析结果表明，网络交易直接影响用户满意度，网络交易通过信任中介作用影响用户满意度

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JKBM Jurnal Konsep Bisnis dan Manajemen

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4 weeks