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E-Word of Mouth, Perceived Service Quality, dan Repurchase Intention Konsumen Mixue: Lifestyle sebagai Pemoderasi 电子口碑、感知服务质量、单回购意愿:生活方式研究
Pub Date : 2023-05-31 DOI: 10.31289/jkbm.v9i2.9561
Rada Dea, Ananda Puspa, Kata Kunci
The purpose of this study was to analyze the effect of e-word of mouth and perceived service quality on repurchase intention with lifestyle as a moderating variable. Acquisition of respondents as many as 300 people who are customers of Mixue. The sampling technique is purposive sampling which determines the criteria for respondents who are 10-25 years old and have purchased Mixue products more than 1 time. The data processing method uses the help of SmartPLS 4 SEM software. The results showed that e-word of mouth, perceived service quality, and lifestyle had a positive and significant effect on repurchase intention, but lifestyle was not able to moderate the effect of e-word of mouth on repurchase intention and lifestyle was also unable to moderate the effect of perceived service quality on repurchase intentions. This research con-cludes that the owner of the Mixue Indonesia franchise needs to create things that can support fulfilling consumer lifestyles, especially generation Z. In addition, the use of social media in e-word of mouth activities also needs to be increased in an effort to attract consumer repurchase interest. As for perceived service quality, it still needs to be improved.
本研究以生活方式为调节变量,分析网络口碑和感知服务质量对消费者再购买意愿的影响。获得的受访者多达300人,他们都是Mixue的客户。抽样方法为有目的抽样,选取年龄在10-25岁之间,购买过一次以上蜜雪产品的受访者确定标准。数据处理方法采用SmartPLS 4扫描电镜软件。结果显示,电子口碑、感知服务质量和生活方式对再购买意愿有正向显著影响,但生活方式不能调节电子口碑对再购买意愿的影响,生活方式也不能调节感知服务质量对再购买意愿的影响。本研究得出的结论是,Mixue印度尼西亚特许经营的所有者需要创造能够支持满足消费者生活方式的东西,特别是z世代,此外,在电子口碑活动中也需要增加社交媒体的使用,以吸引消费者的再购买兴趣。在感知服务质量方面,仍有待提高。
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引用次数: 0
Automotive Salespeople Performance: Political Skill, Relationship Building, and Deviance 汽车销售人员绩效:政治技巧、关系建立和偏差
Pub Date : 2023-05-31 DOI: 10.31289/jkbm.v9i2.8616
Abigail Gracia, Yokie Radnan Kristiyono
This study explores the relationship between political skill, customer-relationship-building competence, customer-oriented selling, and customer-directed deviance, and investigates whether these relationships affect the sales performance of PT. Astra International Tbk. This study included 220 automotive salespeople as sample using nonprobability sampling, purposive sampling method technique, with various showroom branches of PT Astra International – Tbk’s automotive dealerships as the study’s setting. Structural Equation Modeling is used to test the study’s hypotheses. Results suggest that political skill positively affects customer-relationship-building competence and sales performance yet negatively affects customer-oriented selling and customer-directed deviance. Customer-relationship-building competence positively affects sales performance yet negatively affects customer-oriented selling and customer-directed deviance. Customer-oriented selling positively affects customer-directed deviance and customer-directed deviance negatively affects sales performance. Theoretical and managerial implications for future research are provided.
本研究探讨政治技巧、顾客关系建立能力、顾客导向销售与顾客导向偏差之间的关系,并探讨这些关系是否会影响阿斯特拉国际有限公司的销售绩效。本研究采用非概率抽样、目的性抽样的方法,以泰克国际旗下各汽车经销店展厅分支机构为研究对象,选取220名汽车销售人员作为样本。采用结构方程模型对研究假设进行检验。结果表明,政治技巧对客户关系建立能力和销售绩效有正向影响,对客户导向销售和客户导向偏差有负向影响。顾客关系建立能力对销售绩效有正向影响,对顾客导向销售和顾客导向偏差有负向影响。顾客导向销售正向影响顾客导向偏差,而顾客导向偏差负向影响销售绩效。为未来的研究提供了理论和管理意义。
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引用次数: 1
Membangun Loyalitas Online: Pengaruh Kepercayaan Merek, Keterikatan Merek dan Penerimaan Teknologi 在网上建立忠诚:品牌信任、依恋和接受技术的影响
Pub Date : 2023-05-31 DOI: 10.31289/jkbm.v9i2.8848
Pengaruh Kepercayaan, Keterikatan Merek, Merek dan Penerimaan, Teknologi, Dessy Yunita, A. Nazaruddin, Lisnawati, Kata Kunci, Kepercayaan Merek
Technological developments change the mode of retail business. Initially, the company relied on traditi-onal channels (brick and mortar), then changed to online-based channels (brick and click). These changes affect customer behavior towards retail. Loyalty that has been built in traditional retail with a single channel is expected to be able to form online loyalty in multi-channel retail. Brand trust, brand attach-ment, and technology acceptance are considerations that influence online loyalty. The population are The Body Shop (TBS) buyers who have made purchases in stores and online channels. The sampling method uses non probability sampling and the sample selection uses purposive sampling, which is selected accord-ing to research needs. The data collection method was in the form of distributing 200 questionnaires. The analysis technique uses structural equation modeling to examine the relationships and influences between variables. The statistical analysis use SPSS version 22 and AMOS version 22 were used. The research results showed that brand trust, brand attachment had a positive significant effect on offline loyalty, offline loyalty had a positive significant effect on online loyalty and technology acceptance had no positive significant effect on online loyalty. Then, offline loyalty is not proven to mediate between brand trust and online loyalty and offline loyalty is not proven to mediate between brand attachment and online loyalty
技术的发展改变了零售业的模式。最初,公司依靠传统渠道(实体店),然后转向基于网络的渠道(实体店和点击店)。这些变化影响着消费者对零售的行为。在单一渠道的传统零售中已经形成的忠诚,有望在多渠道零售中形成在线忠诚。品牌信任、品牌依恋和技术接受是影响在线忠诚度的考虑因素。这些人是在实体店和在线渠道购物的The Body Shop (TBS)买家。抽样方法采用非概率抽样,样本选择采用有目的抽样,根据研究需要选择有目的抽样。数据收集方法为发放问卷200份。分析技术使用结构方程模型来检查变量之间的关系和影响。统计分析采用SPSS 22版和AMOS 22版。研究结果表明,品牌信任、品牌依恋对线下忠诚有显著正向影响,线下忠诚对线上忠诚有显著正向影响,技术接受对线上忠诚无显著正向影响。线下忠诚在品牌信任和线上忠诚之间没有中介作用,线下忠诚在品牌依恋和线上忠诚之间没有中介作用
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引用次数: 0
The Contribution of Personality, Work Motivation Toward Organizational Commitment and Performance of the Academic Staff 人格、工作动机对教职员组织承诺与绩效之贡献
Pub Date : 2023-05-31 DOI: 10.31289/jkbm.v9i2.8958
Ni Kadek, A. Widiani, Nengah Landra, Anik Yuesti, Putu Kepramareni
This research aims at measuring the contribution of personality, work motivation toward organi-zational commitment and performance among academic staff of a private higher education institution at Universitas Mahasaraswati Denpasar (Unmas Denpasar). This research uses observational analytic approach, the sampling technique used is saturated sampling by taking all the population as the research sample which is 140 respondents. The analysis technique is using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The result of the research shows that the personality of the acade-mic staff at Unmas Denpasar does not affect the organizational commitment. The high level of motivation might improve organizational commitment, in addition, personality score and high motivation may im-prove performance of the academic staff at Unmas Denpasar. Nevertheless, organizational commitment of the academic staff does not influence performance. The test of indirect influence shows that the va-riable of organization commitment does not mediate the effect of personality and motivation toward performance.
本研究旨在测量登巴萨大学私立高等教育机构学术人员的个性、工作动机对组织承诺和绩效的贡献。本研究采用观察分析的方法,采用饱和抽样的抽样技术,以全部人口为研究样本,140名受访者。分析方法是基于偏最小二乘法的结构方程模型。研究结果显示,登巴萨大学学术人员的个性对组织承诺没有影响。高水平的动机可能会提高组织承诺,此外,人格得分和高动机可能会提高登巴萨学术人员的绩效。然而,学术人员的组织承诺并不影响绩效。间接影响检验表明,组织承诺变量不中介人格和动机对绩效的影响。
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引用次数: 0
Performance of Insurance Agent Perspective of Work-Life Balance (WLB) 保险代理人工作与生活平衡视角的绩效分析
Pub Date : 2023-05-31 DOI: 10.31289/jkbm.v9i2.9443
A. Jufri, P. Kurniawan, Imam Hadiwibowo, Sari Laelatul Qodriah, Ronald Swarea Rae
This study explicates the aspects of work-life balance that occurred in the work environment during the Covid 19 pandemic. Covid-19 has changed the work patterns mostly carried out from home utilizing virtual media which in turn exert influence on the performances of the agent PT. BRI Cirebon Life Insurance. The quantitative method with descriptive and verification research types was applied in this study using the saturated sampling technique by employing all of the population. A total of 63 respondents of working agents at PT. BRI Cirebon Life Insurance were involved. The data analysis technique was focused on analyzing the multiple linear regression, the coefficient of determination, the simultaneous, and the partial aspects. The calculation method is supported by the use of the SPSS 25 program. The results obtained from this study pinpoint that job performances were significantly affected by each dimension of Work-Life Balance (WLB) such as the Time Balance, the Involvement Balance, and the Satisfaction Balance. In addition, those three aspects simultaneously and significantly influence the employees’ performances. At last, the findings signify that delays in awarding and the time flexibility impeded the performance of the agents. Some proposed actions are recommended to help the employees work optimally.
本研究阐明了在Covid - 19大流行期间工作环境中发生的工作与生活平衡的各个方面。新冠肺炎改变了主要在家中利用虚拟媒体进行的工作模式,这反过来影响了代理商PT. BRI Cirebon Life Insurance的业绩。本研究采用描述性和验证性两种研究类型的定量方法,采用饱和抽样技术,对所有人口进行调查。共涉及63名受访的PT. BRI cirbon人寿保险公司在职代理人。数据分析技术主要集中在多元线性回归分析、决定系数分析、同时分析和局部分析等方面。计算方法采用SPSS 25软件支持。研究结果表明,工作-生活平衡的时间平衡、投入平衡和满意度平衡对工作绩效均有显著影响。此外,这三个方面同时显著地影响着员工的绩效。最后,研究结果表明,延迟奖励和时间灵活性阻碍了代理人的绩效。建议采取一些行动来帮助员工以最佳方式工作。
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引用次数: 0
Penentuan Harga Jual: Harga Pokok Produksi dan Ekspektasi Laba 销售价格:生产成本和利润预期
Pub Date : 2023-05-31 DOI: 10.31289/jkbm.v9i2.8808
Deri Firmansyah, Hari Mulyadi, Dwinanto Priyo Susetyo
The purpose of this study is to analyze the relationship between cost of goods produced and profit expectations in influencing the determination of selling prices. This research uses a mix method approach. Research samples during 5 reporting periods with purposive sampling techniques. Secondary data as the primary source with time series data characteristics. A multiple linear regression model is selected and a model feasibility test is performed. Research findings, that the relationship between cost of goods produced and profit expectations can predict the determination of selling prices. The cost of goods produced and profit expectations have proven to have a positive and significant effect on determining selling prices, both individually and simultaneously. The implication, a selling pricing strategy requires complete cost information and the practice emphasizes conformity. Determination of selling prices as a determination of a strategy is quite complicated, the cost factor is not the only one considered. External factors beyond control remain the basis for consideration, as much as possible must be recognized to support the success of decision making on selling price strategies. The right conditions to increase or decrease the selling price of a product/service still require investigation. This can serve as a future research direction.
本研究的目的是分析商品生产成本和利润预期之间的关系在影响销售价格的确定。本研究采用混合方法。采用有目的的抽样技术,对5个报告期间的样本进行研究。辅助数据作为主要数据源,具有时间序列数据的特点。选择多元线性回归模型,并对模型进行可行性检验。研究发现,商品生产成本与利润预期之间的关系可以预测销售价格的确定。生产商品的成本和利润预期已被证明对决定销售价格有积极和显著的影响,无论是单独的还是同时的。这意味着,销售定价策略需要完整的成本信息,实践强调整合。销售价格的确定作为一种策略的确定是相当复杂的,成本因素并不是唯一考虑的因素。无法控制的外部因素仍然是考虑的基础,必须尽可能多地认识到支持销售价格策略决策的成功。提高或降低产品/服务销售价格的合适条件仍然需要调查。这可以作为未来的研究方向。
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引用次数: 0
Budaya Organisasi dan Pencegahan Fraud dalam Pengelolaan Keuangan Desa dengan Moralitas Individu sebagai Mediasi 有组织的文化和欺诈管理农村金融以个人道德为调解
Pub Date : 2023-05-31 DOI: 10.31289/jkbm.v9i2.9479
Sri Rustiyaningsih
This study aims to prove the direct and indirect effects of organizational culture on fraud prevention through individual morality as a mediating variable. This study is a quantitative study. The research was conducted on village objects in the Wungu sub-district, Madiun Regency, with village apparatus respondents who were involved in managing village finances. The census technique was used in this study. Primary data was obtained by distributing questionnaires directly to the respondents. Hypothesis testing uses Path Analysis with the help of the SPSS version 24 program and is strengthened by testing using the online Sobel Test. The research results show that organizational culture significantly positively affects fraud prevention in village financial management. Organizational culture has a significant positive effect on individual morality. Individual morality affects the prevention of fraud in village financial management. However, the results of path analysis testing indicate that individual morality is not proven to mediate the influence of organi-zational culture on fraud prevention in village financial management. These results are supported by the Sobel Test online results which show that individual morality does not mediate the relationship between organizational culture and fraud prevention in village financial management.
本研究旨在通过个体道德作为中介变量来证明组织文化对欺诈预防的直接和间接影响。这项研究是一项定量研究。本研究是在马迪云摄政区Wungu街道的村庄对象中进行的,调查对象是参与管理村庄财政的村庄器具受访者。本研究采用人口普查方法。主要数据是通过直接向受访者发放问卷获得的。假设检验使用路径分析与SPSS版本24程序的帮助,并通过使用在线索贝尔测试测试加强。研究结果表明,组织文化对村庄财务管理中的欺诈预防具有显著的正向影响。组织文化对个体道德有显著的正向影响。个人道德影响着农村财务管理中舞弊行为的预防。然而,通径分析检验的结果表明,个人道德并未被证明在组织文化对村庄财务管理欺诈预防的影响中起到中介作用。Sobel在线测试结果表明,个人道德在组织文化与村庄财务管理欺诈预防之间没有中介作用。
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引用次数: 0
Keunggulan Bersaing, Aliansi Strategis, dan Manajemen Pengetahuan: Sebuah Kerangka Konseptual 竞争优势、战略联盟和知识管理:一个概念框架
Pub Date : 2022-11-30 DOI: 10.31289/jkbm.v9i1.8317
Khairul Ikhwan, Clarisa Alfa Lionora, Ivo Novitaningtyas, B. Rahardjo
Competitive advantage is one of the success factors of businesses in managing their resources and capabilities. An organization must be able to outperform the competition through the creation of unique, rare, and valuable products. Business units can increase their competitiveness through strategic alliances. Theoretical studies related to the factors that a business unit can carry out in the formation of alliances are necessary for increased competitive advantage. The purpose of this study: first, to provide a review of the latest literature related to competitive advantages that can be achieved through alliances. Second, identify the upcoming research agenda. Third, it recommends a new research framework. This research used the systematic literature review method. The data used in this article comes from proposed future research agendas from 23 previous research articles published in the last 5 years (2018-2022). The output of this study is the recommendation of a theoretical framework.
竞争优势是企业管理其资源和能力的成功因素之一。一个组织必须能够通过创造独特、稀有和有价值的产品来超越竞争对手。业务单位可以通过战略联盟提高竞争力。对企业单位在联盟形成过程中所能进行的因素进行理论研究是提高竞争优势所必需的。本研究的目的:首先,对通过联盟可以获得竞争优势的最新文献进行综述。第二,确定即将到来的研究议程。第三,它推荐了一个新的研究框架。本研究采用系统文献综述法。本文中使用的数据来自过去5年(2018-2022)发表的23篇先前研究文章中提出的未来研究议程。本研究的输出是一个理论框架的建议。
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引用次数: 1
The Role of Motivation, Satisfaction, Discipline, and Environment on Perumdam Tirta Kencana Employees’ Performance 动机、满意度、纪律和环境对Perumdam Tirta Kencana员工绩效的作用
Pub Date : 2022-11-30 DOI: 10.31289/jkbm.v9i1.8068
A. Latief, Fenty Fauziah
Today, the ability of a corporation to continually maintain and improve the quality of client service is largely dependent on staff performance. Companies with high-performing personnel can assist in maintaining customer satisfaction. Perumdam Tirta Kencana Region III Samarinda City is in severe need of outstanding staff performance to enhance community services and boost enterprise output. The purpose of this study was to determine the impact of motivation, job satisfaction, discipline, and environment on the performance of Perumdam Tirta Kencana Region III Samarinda City personnel. The data analyzed originated from 56 employee questionnaires. Utilizing the technique of saturated sample for data collection (population). Data analysis with Partial Least Square Structural Equation Modeling (PLS-SEM) through SmartPLS version 3.2.9. The results indicated that motivation, job satisfaction, and discipline had a favorable impact on employee performance. The environment has no major effect on employee performance, though. Increased employee motivation, job satisfaction, and work discipline will result in enhanced performance.
今天,公司持续保持和提高客户服务质量的能力在很大程度上取决于员工的表现。拥有高绩效员工的公司可以帮助维持客户满意度。Perumdam Tirta Kencana第三大区Samarinda市迫切需要优秀的员工来加强社区服务和提高企业产出。本研究的目的是确定动机、工作满意度、纪律和环境对Perumdam Tirta Kencana III Region Samarinda City员工绩效的影响。所分析的数据来源于56份员工问卷。利用饱和样本技术进行数据采集(总体)。通过SmartPLS 3.2.9版本的偏最小二乘结构方程建模(PLS-SEM)进行数据分析。结果表明,动机、工作满意度和纪律对员工绩效有良好的影响。不过,工作环境对员工的表现没有太大影响。提高员工的积极性、工作满意度和工作纪律性会提高绩效。
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引用次数: 0
Strategi Pengembangan Industri Kreatif Kerajinan Rajapolah Melalui Pendekatan Resource Based View (RBV) 基于Resource视角的拉贾波拉创意产业发展战略(RBV)
Pub Date : 2022-11-30 DOI: 10.31289/jkbm.v9i1.8419
Arif, Gian Riksa Wibawa
UMKM Rajapolah is one of the areas in Tasikmalaya which produces handicrafts from mendong, pandanus and water hyacinth plants. Products from this handicraft have long been in demand by various groups of local tourists and have succeeded in penetrating the international market. The number of business actors engaged in the industry is currently 939 MSMEs. This study aims to identify resources and capabilities through value chain activities in creating sustainable competitive advantage in the Rajapolah handicraft industry. The research method used in this study is qualitative. Data collection was carried out by means of semi-structured interviews which were freer in finding research problems and distributing questionnaires. The sampling method used is the snowball technique by producing 5 respondents. The results of the study state that the external analysis of Porter's Five Forces shows that the attractiveness of the Rajapolah craft industry is less attractive. The level of sales of Rajapolah handicrafts has not returned to normal since the pandemic emerged, this is supported by the fact that 63% of MSMEs have difficulty running company operations. Based on the internal analysis of the value chain produces 9 resources and 13 capabilities in increasing customer value.
UMKM Rajapolah是Tasikmalaya出产手工艺品的地区之一,这些手工艺品来自门冬、熊猫和水葫芦植物。这种手工艺品长期以来深受当地各类游客的欢迎,并成功地打入了国际市场。目前,从事该行业的商业行为者数量为939家中小微企业。本研究旨在透过价值链活动,找出创造拉贾波拉手工业可持续竞争优势的资源与能力。本研究采用的研究方法是定性的。数据收集采用半结构化访谈的方式进行,在发现研究问题和发放问卷时更为自由。使用的抽样方法是滚雪球技术,产生5个受访者。研究结果表明,波特五力的外部分析表明,Rajapolah手工业的吸引力较低。自大流行病出现以来,拉贾波拉手工艺品的销售水平尚未恢复正常,63%的中小微企业难以经营公司业务这一事实也证明了这一点。基于价值链的内部分析,产生了提升客户价值的9种资源和13种能力。
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引用次数: 1
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JKBM Jurnal Konsep Bisnis dan Manajemen
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