Audiences Perceptions of Informative Programs at Jimma Fana FM 98.1 in Jimma, Ethiopia

Netsanet Jemal, A. Negash, Getaw Girma
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Abstract

The main objective of this study was to assess audiences’ perceptions towards informative programs broadcasted from Jimma Fana FM 98.1 radio station in Jimma, Ethiopia. Cross-sectional research design was used in the study as a research design. Primary data were collected from 218 respondents using questionnaire and focus group discussions. The collected data were analyzed using quantitative and qualitative methods of data analysis. The finding of the study revealed that audiences had very good perceptions towards informative programs broadcasted from Jimma Fana FM 98.1. Finally, conclusions and recommendations were given on the basis of the above finding.
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在埃塞俄比亚的吉马,观众对吉马Fana FM 98.1的信息节目的看法
本研究的主要目的是评估听众对埃塞俄比亚吉马的Jimma Fana FM 98.1广播电台播放的信息节目的看法。本研究采用横断面研究设计作为研究设计。通过问卷调查和焦点小组讨论,从218名受访者中收集了主要数据。采用数据分析的定量和定性方法对收集到的数据进行分析。研究结果显示,观众对Jimma Fana FM 98.1播出的资讯类节目有很好的观感。最后,根据上述发现,提出结论和建议。
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