Book Review: Strategic Social Media Management Theory and Practice, by Karen Sutherland

Abstract

storytelling (Judy Fahys’ chapter), documentaries (Valenti’s), and tweets (Bud Ward’s) to share environmental news in compelling ways. Part II covers environmental journalism in the United States. Pulitzer-Prize winner Rae Tyson describes reporting Love Canal, where unsuspecting homeowners had their neighborhoods and lives upended by toxic emissions. Also in this section are chapters by other giants such as Len Ackland describing his coverage of the now-closed nuclear bomb factory at Rocky Flats, 16 miles from Denver, Colorado. Perhaps the most eye-opening sections are parts III through VI, where environmental journalists from around the world—the U.K., Europe, Ukraine, Russia, Asia, Australia, Africa, the Middle East, and South America—describe their challenges and triumphs. This volume introduced me to Ji Li’s environmental reports in China, Mariana Verbovska’s in Ukraine, and Masako Konishi’s in Japan. The more the importance of environmental news is felt worldwide, the more it may be understood. This volume educates and inspires us to learn about environmental dangers so we address them.