A Study of role of HR in Corporate Social Responsibility in India

Abstract

The purpose of this study has been to examine impact of role of HR in CSR practices in rapidly changing business modules in Indian context. Our study have observed that in the journey of digitization, organizations are transforming their DNA. Business modules, HRM, structures, capabilities, jobseverything is changing. Hence new measures of performance and productivity need to accelerate that change as well. One need consider as to how different industries are tackling this transformation journey to hyperproductivity and reduce cost to be competitive. Many talent and business decision makers do not fully recognize how AI technologies driven innovations are influencing the world. Technology & robots are taking over real jobs from production and knowledge workers alike. It is indeed an evolution of talent management, touching everything from sourcing and recruiting to candidate care and employee engagement. Our literature review indicate that at least in India right from AI in automobiles manufacturing 1980 and after globalization from 1991 ,there is constant considerable increase in number of jobs in totality and no decline as such is observed. Besides there is transition in HR approach from inside out to now outside in. In other words, in view of constant changes in market demand, there need to sense need of all stakeholders including investors and customer. Accordingly, HR need to align strategies for business modules. To sense this changes there is need to have all-inclusive HRM modules &CSR initiatives aligned to business. “The HR professionals should remember that employees are the lifeblood of any company. If we create a great workplace experience for them, they’ll pay you back one hundred fold in feedback and productivity”, Craig Bryant. Thus it seems for AI transformation is transforming people, businesses and economies and nations.