Dominik A. Stecuła, Matthew P. Motta, Ozan Kuru, K. Jamieson
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引用次数: 9
Abstract
Cardiothoracic surgeon Dr. Mehmet Oz, until recently the host of a nationally syndicated U.S. television show, is among the media figures who have espoused health views unsanctioned by established medical authorities such as the Center for Disease Control and Prevention and the Food and Drug Administration. In a large, probability-based national longitudinal study, we examine the prevalence and consequences of consuming alternative health media (AHM), such as The Dr. Oz Show. Drawing on data from a naturally occurring and time-varying quasi-experiment, we demonstrate that such programming may be able to shift the attitudes of its audience on consequential health topics. Specifically, Oz’s endorsement of the MMR vaccine was associated with a shift in acceptance among a segment of his audience. Our study demonstrates both the persuasive power of AHM and its capacity to align the views of its low-knowledge audience members with CDC and FDA-consistent science, should its trusted sources choose to do so.
心胸外科医生默罕默德·奥兹(Mehmet Oz)直到最近还在主持一个全国性电视节目,他是未经美国疾病控制与预防中心(Center for Disease Control and Prevention)和食品与药物管理局(Food and Drug Administration)等权威医疗机构批准的健康观点的媒体人物之一。在一项基于概率的大型全国性纵向研究中,我们调查了消费另类健康媒体(AHM)(如the Dr. Oz Show)的流行程度和后果。利用自然发生的时变准实验的数据,我们证明了这样的节目可能能够改变观众对相应健康主题的态度。具体来说,奥兹对MMR疫苗的支持与他的一部分听众接受程度的转变有关。我们的研究既证明了AHM的说服力,也证明了AHM有能力使其低知识受众的观点与CDC和fda一致的科学观点保持一致,如果它的可信来源选择这样做的话。