Syed SM Sadrul Huda, A. Akhtar, Md.Ishtiak Uddin, Syeda Madeha Mowla, Syeda Aida Mowla
{"title":"Health service - A click away","authors":"Syed SM Sadrul Huda, A. Akhtar, Md.Ishtiak Uddin, Syeda Madeha Mowla, Syeda Aida Mowla","doi":"10.1177/20438869221147308","DOIUrl":null,"url":null,"abstract":"This case study examines digital health service provider Doctorola’s business strategy, competitive advantage, and challenges. The case is developed primarily on secondary sources, e.g., journal articles, newspapers, and authentic websites. The case presents the journey of the first online-based doctor appointment business - Doctorola, and its subsequent development as a full-fledged e-health service delivery provider. The case finds that Doctorola has designed effective service system to deliver patient centric services and captures a significant market share. This case shows its’ service evolution and illustrates the challenges it would face in the market to sustain in digital health market.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Information Technology Teaching Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/20438869221147308","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
This case study examines digital health service provider Doctorola’s business strategy, competitive advantage, and challenges. The case is developed primarily on secondary sources, e.g., journal articles, newspapers, and authentic websites. The case presents the journey of the first online-based doctor appointment business - Doctorola, and its subsequent development as a full-fledged e-health service delivery provider. The case finds that Doctorola has designed effective service system to deliver patient centric services and captures a significant market share. This case shows its’ service evolution and illustrates the challenges it would face in the market to sustain in digital health market.
期刊介绍：
The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.
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