The Role of an Advocate in Innovating the Adaptive Apparel Market: A Case Study

IF 2.4 4区 管理学 Q3 BUSINESS Clothing and Textiles Research Journal Pub Date : 2021-08-17 DOI:10.1177/0887302x211034745
Kerri McBee-Black
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引用次数: 3

Abstract

The apparel global supply chain is fragmented and globalized, making it challenging to satisfy consumers’ wants and needs. Thus, to satisfy the consumer's wants and needs, global supply chain management is critical to a brand's success in the marketplace. The goal of this study was to gain an in-depth, holistic, and contextualized understanding of the experience and knowledge Mindy Scheier, an adaptive apparel advocate, gained by managing and negotiating the existing supply chain functions during her collaboration with Tommy Hilfiger® to launch the first mainstream children's adaptive apparel line. To achieve this goal, a case study was deployed. The authors found that supply chain networks required unique adaptations to their existing manufacturing processes to ensure the adaptive design innovations were viable; however, those supply chain adaptations were not significant. Further, the authors found that a collaborative partnership with an advocate seemingly provided a competitive advantage in the marketplace.
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倡导者在适应性服装市场创新中的作用:一个案例研究
服装全球供应链是碎片化和全球化的,这使得满足消费者的需求和需求具有挑战性。因此,为了满足消费者的需求,全球供应链管理对品牌在市场上的成功至关重要。本研究的目的是深入、全面、情境化地了解适应性服装倡导者Mindy Scheier在与Tommy Hilfiger®合作推出首个主流儿童适应性服装系列期间,通过管理和谈判现有供应链功能获得的经验和知识。为了实现这一目标,部署了一个案例研究。作者发现,供应链网络需要对其现有制造流程进行独特的调整,以确保适应性设计创新的可行性;然而,这些供应链的调整并不重要。此外,作者发现,与倡导者的合作伙伴关系似乎在市场上提供了竞争优势。
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来源期刊
CiteScore
5.30
自引率
5.30%
发文量
12
期刊介绍: Published quarterly, Clothing & Textiles Research Journal strives to strengthen the research base in clothing and textiles, facilitate scholarly interchange, demonstrate the interdisciplinary nature of the field, and inspire further research. CTRJ publishes articles in the following areas: •Textiles, fiber, and polymer science •Aesthetics and design •Consumer Theories and Behavior •Social and psychological aspects of dress or educational issues •Historic and cultural aspects of dress •International/retailing/merchandising management and industry analysis
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