Attitude of Customers to Buy Face Masks Cloth in Bangladesh - An Observation toward Customers Psychology of Face Masks Fabric

Md. Shazzat Hossain, M. H. Ali, Md Abdus Samad
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引用次数: 3

Abstract

This research paper inquiries about different attribute for purchasing face mask of Bangladeshi customer’s during pandemic circumstance. Specially, it reveals adequate information on the customer’s decision-making behavior and criteria for choosing toward buying face mask cloth. For the sake of this survey a questionnaire was employed as the tool to gather raw data, where 600 consumers were willingly attended from different region of three popular districts in Bangladesh. After collecting all raw data from respondents, the data of questionnaires was coordinated by Excel program, consequently the data was analyzed and integrated statistically to identify the customers attribute for satisfaction to face masks cloth. This process also detects numerous challenges and suggesting a proper solution to the problems that the textile industry facing in current situation. This research paper illustrates adequate information about the customer’s psychology in purchasing face masks cloth during pandemic situation which is available in the Bangladeshi market to ensure public health.
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孟加拉消费者购买口罩布料的态度——对消费者口罩布料心理的观察
本研究探讨疫情期间孟加拉顾客购买口罩的不同属性。特别是,它充分揭示了顾客购买口罩的决策行为和选择标准。本次调查采用问卷作为收集原始数据的工具,在孟加拉国三个热门地区的不同地区自愿参加了600名消费者。在收集了所有被调查者的原始数据后,通过Excel程序对问卷数据进行协调,并对数据进行分析和综合统计,从而确定顾客对口罩布的满意属性。这一过程也发现了许多挑战,并对纺织工业在当前形势下面临的问题提出了适当的解决方案。这篇研究论文充分说明了在大流行期间消费者购买口罩布料的心理,孟加拉国市场上有这种布料,以确保公众健康。
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