DESIGN WEBSITE AND MOBILE APP WITH E-COMMERCE AND DIGITAL MARKETING OF MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) HYDROPONICS IN BANDUNG CITY

Abstract

Currently, most of the small business in Indonesia are in struggle because of Covid 19 Pandemic so the government encourage any activity to help Micro, Small and Medium Enterprises (MSMEs) in any provinces. Beside it, certain hydroponic communities surrounding city of Bandung were formed in purpose to enlarge the activities of the planting and harvesting of hydroponic media. Some prefer to think it as a hobby by planting them in the front or back of their home but other members want to develop a small hydroponic industry such as MSMEs. One that is being developed is the MSME group located in Cileles Village, Jatinangor District, Sumedang Regency, West Java. Although Sae Garden Farm hydroponic business has reached the stage of producing tens of thousands of vegetable plants per month, they cannot regularly supply them successfully to their customers. In fact, they need an online site that can promote and sell their products. In addition, this business requires better management of information systems known as a digital marketing. Our plan is to assist Sae Garden Farm SMEs to create a website, a mobile application and continue it with digital marketing. Our first stage will be to build a website followed by building an Android-based application (Mobile App) and it will be combined with strong Digital Marketing which can later be continuously developed by Sae Garden Farm SMEs. We hope that in the future various Hydroponic communities throughout Greater Bandung can work together so that through this community development activity, many people will benefit in the middle of the Pandemic of Covid-19.