Implementasi Motif Kain Lurik Dalam Karakter Animasi Berbasis Kearifan Nusantara

Abstract

. In the 21st century, the media is growing quite rapidly, which certainly brings significant changes in the development of the industrial world, especially the creative industry. Animation is one form of implementation of the creative sector widely encountered around us. The development of animation that is so massive is widely used as a support in the world of media such as advertising and film because of its use which is considered more effective and interactive in conveying messages. In animation, the character plays an important role as the main symbol; the visualization of the character must correspond to the original purpose of what will be conveyed. The analysis and study of the literature on the animated character design will be carried out by studying and including the aesthetic elements of the Nusantara in the design, which will later be implemented in character design. Implementing cultural objects of the Nusantara is very important to create a character with a strong cultural symbol. Using a qualitative method approach, the analysis and concept of this design provide descriptive data in theory about the design of animated character designs based on traditional Indonesian culture.