T. Zhytomyrska, Iryna Zrybnieva, N. Romaniuk, I. Havrysh, Tetyana Gorditsa
{"title":"Marketing technologies in educational management: current problems","authors":"T. Zhytomyrska, Iryna Zrybnieva, N. Romaniuk, I. Havrysh, Tetyana Gorditsa","doi":"10.46502/issn.1856-7576/2022.16.04.12","DOIUrl":null,"url":null,"abstract":"The article considers in detail the possibilities and significance of marketing technologies for additional education programs as the most flexible and adaptive component of the educational process. Moreover, additional education programs are the most market-defined.\n\nAlso at this stage, we have developed the structure of the e-mail message about ongoing additional educational programs in order to promote them, and on its basis, we have prepared an example of a letter for e-mail informational and educational mailing using techniques to attract the attention of the addressee in order to promote additional educational programs.\n\nThe content of the letter was also formed for students of the electronic course \"Education Marketing\", sent out in order to monitor the educational process.","PeriodicalId":40264,"journal":{"name":"Eduweb-Revista de Tecnologia de Informacion y Comunicacion en Educacion","volume":"1 1","pages":""},"PeriodicalIF":0.4000,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Eduweb-Revista de Tecnologia de Informacion y Comunicacion en Educacion","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46502/issn.1856-7576/2022.16.04.12","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
引用次数: 0
Abstract
The article considers in detail the possibilities and significance of marketing technologies for additional education programs as the most flexible and adaptive component of the educational process. Moreover, additional education programs are the most market-defined.
Also at this stage, we have developed the structure of the e-mail message about ongoing additional educational programs in order to promote them, and on its basis, we have prepared an example of a letter for e-mail informational and educational mailing using techniques to attract the attention of the addressee in order to promote additional educational programs.
The content of the letter was also formed for students of the electronic course "Education Marketing", sent out in order to monitor the educational process.
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