Book review: Pat Bazeley’s ‘A practical introduction to Mixed Methods for Business and Management’

Q3 Business, Management and Accounting Electronic Journal of Business Research Methods Pub Date : 2020-01-01 DOI:10.34190/jbrm.18.1.005

Reviewer - The Editor Ann Brown Brown

引用次数: 0

Abstract

Mixed Methods is a research methodology that integrates several types of data (both qualitative and quantitative) for a research project, using more than one analytical technique. This book gives an excellent introduction to the methodology, focusing on the issues involved in the handling of multiple approaches. The readership is assumed to have experience of business research and at least the skill to apply some of the current research methodologies. A mixed methods researcher needs not only an awareness of the main research methodologies, but also the ability to learn how to use them or has access to collaborators who do have the appropriate complementary expertise.

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书评:Pat Bazeley的《商业和管理混合方法的实用介绍》

混合方法是一种研究方法，为研究项目整合几种类型的数据(定性和定量)，使用多种分析技术。这本书给出了一个很好的介绍方法，重点是涉及到处理多种方法的问题。读者被认为具有商业研究经验，至少具备应用一些当前研究方法的技能。一个混合方法研究者不仅需要了解主要的研究方法，而且还需要有能力学习如何使用它们，或者能够接触到具有适当的互补专业知识的合作者。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Electronic Journal of Business Research Methods Business, Management and Accounting-Business and International Management

CiteScore

1.40

自引率

0.00%

发文量

审稿时长

26 weeks

期刊介绍： The Electronic Journal of Business Research Methods (EJBRM) provides perspectives on topics relevant to research methods applied in the field of business and management. Through its publication the journal contributes to the development of theory and practice. The journal accepts academically robust papers that contribute to the area of research methods applied in business and management research. Papers submitted to the journal are double-blind reviewed by members of the reviewer committee or other suitably qualified readers. The Editor reserves the right to reject papers that, in the view of the editorial board, are either of insufficient quality, or are not relevant enough to the subject area. The editor is happy to discuss contributions before submission. The journal publishes work in the categories described below. Research Papers: These may be qualitative or quantitative, empirical or theoretical in nature and can discuss completed research findings or work in progress. Case Studies: Case studies are welcomed illustrating business and management research methods in practise. View Points: View points are less academically rigorous articles usually in areas of controversy which will fuel some interesting debate. Conference Reports and Book Reviews: Anyone who attends a conference or reads a book that they feel contributes to the area of Business Research Methods is encouraged to submit a review for publication.

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