Iklan Layanan Masyarakat Terkait Pentingnya Investasi Digital

Abstract

. The Covid-19 pandemic has resulted in many people experiencing an economic crisis such as experiencing Termination of Employment (PHK), businesses experiencing bankruptcy and there are still many excessive consumptive traits that occur in the millennial generation and there are still people who do not understand and understand investment. This study aims to provide knowledge to the public about the importance of digital investment. The method used in this research is a qualitative method. This method uses case studies, interviews with experts in the digital investment field and also distributes questionnaires. The results of the study indicate that there is still a lack of literacy regarding investment in the community and the lack of media such as public service advertisements which are important in digital investment so that public service advertisements are made to make people aware of the importance of digital investment. Media such as public advertisements will later convey content and messages related to the importance of digital investment and the use of a drama genre film approach that is in accordance with people's lives in order to better understand and convey the information we want to convey.