The Effect of Preferred Dye Color on Married People's Appearance Perception and Dye Satisfaction

Abstract

As appearance is regarded as one of the individual's abilities and the importance of appearance is emphasized day by day, many people make various efforts such as plastic surgery or weight management. In the case of married people, negligence in appearance management has a negative effect on appearance perception and decreases self-esteem, causing personal stress. In the age of super-aging, which goes beyond "well-being" to the concept of "well-aging," interest in skin aging and gray hair naturally continues, and it is important to understand how dyeing affects married customers. This study collected data from married people survey in Seoul to determine whether married people's dyeing color affects appearance recognition and dyeing satisfaction, confirming that married people's dyeing color can have a significant impact on appearance recognition and dyeing satisfaction. Hair beauty service workers help consumers consume effective beauty through marketing based on the results of these studies. In addition, it is possible to increase the satisfaction of married people's hair color choices and dyeing procedures through the use of coloring products that replace stimulating hair dyes and procedures suitable for individuals.