The Nutritious Food and Beverage Sector: Exploring and Understanding Trends, Insights, Opportunities and Challenges in U.S.A

Abstract

People spend more on restaurants than groceries. As it is evident most of the time in societythat the junk and restaurant food have become habit of kids, youngsters, teenagers, adults, andadolescents today. They like non nutritious food items in their daily lives. Despite availabilityof nutritious food supplements in the market, there is need of nutritious products in the marketsince there is lack of nutritious food items in supply chain and retail marketing of manybusiness entities. The entrepreneur and marketer need to focus on making widespread publicawareness and implementation of strategic planning related to nutritious items at micro andmacro level in society. The strategic initiative of all shareholders and stakeholders willtransform and change the nutritious business in the market. The organizations can deliver corporate social responsibility and ethical business practices once they start to serve nutritious items to the entire population. The paper will explore and understand the trends, challenges,and opportunities for nutritious products in fast food sector. The collection and findingsof data will give incredible insights to entrepreneurs, scientists, innovators, domesticcompanies, and MNCs around the world about nutritious food items. The paper will show stakeholders and shareholders about how the nutritious products can overcome the problem ofhealth and obesity among diverse people in society. The researcher used and mentionedsecondary data, personal experience, and observation of fast food restaurants in U.S.A. Thepurpose of the study lies in SWOT analysis of fast food sector in U.S.A. The findings andresults came in terms of suggestions and recommendations to new and existing business entities. Review Article Citation: Mohd Suleman. The Nutritious Food and Beverage Sector: Exploring and Understanding Trends, Insights, Opportunities and Challenges in U.S.A. Food Sci Nutr Res. 2018; 1(1): 1-5.