{"title":"Photo aesthetics as a factor in trust and interest assessments","authors":"J. Golbeck","doi":"10.5210/fm.v28i5.10162","DOIUrl":null,"url":null,"abstract":"This research investigates the effect of photographic style on trust and interest in social media accounts. In a survey of 3,255 subjects, we asked them to assess their trust in a social media account’s post regarding dog food based only on a set of photos of dogs displayed in that account. Subjects reported significantly higher trust in and more interest in following accounts that posted well-composed, well-lit, more professional photos as compared with account with more casual photos. This suggests interesting future work on how aesthetic photo quality affects follower count and perceived trustworthiness and credibility on social media.","PeriodicalId":38833,"journal":{"name":"First Monday","volume":"3 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"First Monday","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5210/fm.v28i5.10162","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Computer Science","Score":null,"Total":0}
引用次数: 0
Abstract
This research investigates the effect of photographic style on trust and interest in social media accounts. In a survey of 3,255 subjects, we asked them to assess their trust in a social media account’s post regarding dog food based only on a set of photos of dogs displayed in that account. Subjects reported significantly higher trust in and more interest in following accounts that posted well-composed, well-lit, more professional photos as compared with account with more casual photos. This suggests interesting future work on how aesthetic photo quality affects follower count and perceived trustworthiness and credibility on social media.
First MondayComputer Science-Computer Networks and Communications
CiteScore
2.20
自引率
0.00%
发文量
86
期刊介绍：
First Monday is one of the first openly accessible, peer–reviewed journals on the Internet, solely devoted to the Internet. Since its start in May 1996, First Monday has published 1,035 papers in 164 issues; these papers were written by 1,316 different authors. In addition, eight special issues have appeared. The most recent special issue was entitled A Web site with a view — The Third World on First Monday and it was edited by Eduardo Villanueva Mansilla. First Monday is indexed in Communication Abstracts, Computer & Communications Security Abstracts, DoIS, eGranary Digital Library, INSPEC, Information Science & Technology Abstracts, LISA, PAIS, and other services.
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