Potential Analysis of Tomato Paste Export from Xinjiang to Kazakhstan

Ketchup is the most important agricultural product exported by Xinjiang in China, and the main market is in Kazakhstan. Exploring the export potential of Xinjiang Xinjiang to Kazakhstan ketchup will help enterprises to formulate scientific and rational export strategies and effectively promote the healthy development of agricultural trade for the government. for reference. Based on the export data of Xinjiang tomato to Kazakhstan in 2009-2017, this paper uses three exponential smoothing methods to predict the export potential of Xinjiang Xinjiang to tomato ketchup, and analyzes the development of China's Xinjiang and Kazakhstan ketchup trade. The results showed that: (1) The export quantity of tomato ketchup in Xinjiang showed an overall upward trend, but the export value was declining; the structure of export ketchup had changed, but the export of canned tomato ketchup still accounted for a large proportion. (2) China's Xinjiang ketchup has problems in production of Kazakhstan, such as insufficient production standards, low added value of products, lack of well-known brand names, low grades of export products, and green trade barriers. (3) Proposing suggestions for increasing scientific research and technological innovation, extending the industrial chain, and adjusting the industrial structure.