The Evolution of Marketplaces in the Russian Market from Innovation to Mass Popularity

The article is devoted to the consideration of the topic of marketplaces in the context of the dynamic development of online commerce and increased interest from consumers and businesses in this business model, because currently marketplaces are becoming increasingly popular for both sellers and buyers, due to their convenience, wide range and availability of goods and services. The article substantiates the relevance of this research related to the growing popularity of marketplaces and their importance for e-commerce. The authors draw attention to the advantages and limitations of the marketplace business model, providing an analytical justification of their significance and potential for businesses, and the authors also make judgments on how businesses can effectively use marketplaces in their sales strategies, as well as on the role of marketplaces in the modern economy and society. Judgments based on data analysis and the experience of other companies are given, which will help businesses better understand the features of marketplaces and develop effective sales strategies. The purpose of the study is to investigate the advantages and limitations of the marketplace business model, as well as to provide practical recommendations for businesses seeking to successfully join marketplaces. It is noted that the study has a novelty and presents new research findings that contribute to the academic community and the practical field of business. Based on the analysis of the research data, judgments are made about the importance of marketplaces for various spheres of business, economy and society as a whole. Thus, the article provides valuable information about marketplaces, their advantages and limitations, as well as offers recommendations for businesses, the academic community and regulatory authorities, contributing to the development of this business model and improving the efficiency of online trading.