THE PROBLEM OF THE UGLY IN THE CONTEXT OF HUMAN PERSONIFICATION IN THE MODERN SOCIO-CULTURAL SPACE

The process of personification accompanies a person throughout his life in a tense conflict between the individual-special internal needs of the individual and the socio-general requirements of external reality. The socio-cultural environment largely determines the direction, possibilities and content of a person's personification, forming a pattern of personal formation and self-determination, acting at the same time as an overwhelming, constraining and structuring principle. The article is devoted to the problem of the ugly as a universal philosophical category reflecting negative cultural and aesthetic content. The author reveals the meaning of the ugly in the personification of a person as an element of protest against the classical requirements of ethics and aesthetics, in response to the oppressive social mechanisms of reproduction of “predictable” individuals. The close connection of a person's cultural and aesthetic preferences with the content of his personal uniqueness is substantiated. The article examines the social and spiritual prerequisites for turning to the ugly as an instrument of personification of a person, including from the positions of poststructuralism and postmodernism. The typology of the ugly as a socio-cultural phenomenon proposed in the article can be used in further theoretical development of the problem of personification.