The Sustainable Utilization Model of Coastal Natural Resources in Serdang Bedagai Regency, North Sumatra Province.

This study aims to describe and analyze tourist needs in order to increase tourist satisfaction visiting mangrove tourism in Sei Nagalawan Village, Perbaungan District, Serdang Bedagai Regency and to describe and analyze the strategies carried out by tourism managers in the context of developing mangrove tourism in Sei Nagalawan Village, Perbaungan District, Serdang Bedagai Regency. This research was conducted by survey by distributing questionnaires, in-depth interviews, and FGDs. The number of samples is 260 respondents. The results of the study with indicators of price, facilities, tourist visits still need to be improved in accordance with the expectations of tourists visiting the mangrove natural tourism area of Sei Nagalawan Village. The development of the Sei Nagalawan mangrove natural tourism area in the future is to increase facilities for children's play areas, make boat tours for tourists, and hold local cultural exhibitions. Furthermore, the long-term development plan for the Sei Nagalawan mangrove tourism object is to open up foreign tourists, add water transportation facilities and docks for sightseeing around the coast and to Berhala Island, build homestays for foreign tourists, create security and comfort as well as arrangements to attract foreign tourists, improve the ability to English speaking tour operators in order to serve foreign tourists.