新冠肺炎疫情下顾客对服务质量的感知

Juan José Sanchez Malpica, Zoila Verónica Zevallos Gallardo
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引用次数: 0

摘要

本研究的目的是确定在Covid-19期间利马一家信息技术服务公司的客户对服务质量的感知水平。这项研究符合定量方法。这种类型的研究是基本的。从这个意义上说,设计是描述性的。样本采用方便、非概率抽样,共考虑122个客户。使用的工具是SERVQUAL模型,用于测量服务质量,评估五个维度(有形性,响应性,可靠性,移情和安全性)。使用SPSS统计程序对收集的数据进行分析。结果:在120个研究样本中,服务质量百分比最高的是中等水平,为98.4%。其次是低水平,1.6%代表2个客户。高层没有。得出的结论是,在私营公司的服务质量,在信息技术,有一个可接受的管理,为合格的客户,在中等水平的评估,这意味着,在服务质量方面,有一些方面应该得到改善,因为它寻求达到服务质量的最佳水平。
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Customer perception of service quality in times of covid-19
The purpose of this research was to determine the level of perception of service quality among customers of an information technology services company in Lima during the Covid-19 period. The study corresponds to the quantitative approach. The type of research is basic. In this sense, the design is descriptive. The sample was chosen by convenience, non- probabilistic sampling and 122 clients were considered. The instrument used was the SERVQUAL model for measuring service quality, assessing five dimensions (tangibility, responsiveness, reliability, empathy, and security). The data collected were analyzed using the SPSS statistical program. Result: The highest percentage of service quality is found in the medium level with 98.4%, representing 120 clients of the study sample. Followed by the low level with 1.6 % representing 2 clients. None in the high level. It was concluded that the quality of services in private companies around information technology, have an acceptable management for customers who have qualified, in the assessment of medium level this implies that, in terms of quality of service, there are some dimensions that should be improved since it seeks to reach the optimum level of quality of services.
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