The EU normative power in development policy

The article examines the peculiarities of EU normative power application in its development policy towards the countries of the Global South. Despite the controversial results of seventy years of efforts by the European Economic Community and then the European Union to promote development, the international situation and the difficulties inside the EU are making the EU intensify its development policy and look for more effective tools. The author tries to identify the reasons for the transformation of approaches in the EU development policy by taking into account the influence of both external and internal factors affecting the EU’s ability to exercise its normative power. It is concluded that, firstly, the internal factors including the EU enlargements, solidarity crisis and Brexit are currently changing the EU’s ability to serve as a normative power in its development policy. Secondly, the EU has not found any alternatives to development policy in solving both global and its own difficulties in normative and geopolitical aspects. Thirdly, the EU is still looking for more effective tools to both facilitate development and exercise its normative power. The practical significance of the research is to create a basis for elaborating and upgrading Russian development policy approaches since it is very limited, but it could be beneficial for Russia in the world arena.