Application Research of WeChat Public Account in Innovation and Entrepreneurship Course

With the rapid development of WeChat's new media, more and more fields have gained the transformation of their work content and methods with the WeChat platform. Some colleges and universities have begun to use the WeChat platform in management and teaching, which provides new opportunities for the management of innovative and entrepreneurial courses for college students. Promoting college students' innovation and entrepreneurship courses with WeChat public number has become the choice of many colleges and universities. This paper analyzes the trend of college mobile learning and the advantages of personal WeChat public number in college teaching, puts forward the idea of establishing WeChat public number teaching model, constructs an interactive mobile tutoring classroom, and explores the "Internet + teaching" teaching mode. Keywords—innovation and entrepreneurship, WeChat platform, college mobile learning.