COMMUNICATION AS A KEY DETERMINANT OF THE SUCCESSFUL COACHING

The existing study was primarily conducted with the determination to assess the perception of athletes regarding communication skills on part of coach and its role in uplifting of athletic performance. Athletes of various activities from Punjab University (n-300) were taken as a population of the study and thus 100 athletes were selected as sample by using the available sample technique. In order to collect the required data about various perspectives of the said issue, the comprehensive questionnaire was developed and distributed among the respondents (athletes of Punjab University) and got back after filling by respondents. The gathered data were administered through statistical package for social sciences (SPSS, version 26). On basis of data analysis, it was concluded that a coach as well as a trainer with good communication skills can make a coaching process easy and effective formhis/her players. Based on conclusion, it is recommended that coaches andmtrainers need to use proper communication skills for the uplifting of playermperformance.