The Role of Creating Shared Value in the Company

Creating Shared Value (CSV) is a concept yielded from company policy and activities. In this case, company is mandatory in creating economical and social value at the same time, without prioritizing at one side. CSV emerges from the expansive idea of Corporate Social Responsibility (CSR) concept. It only refers to social activity which leads to artificial positive image in terms of company responsibility to community and environment. This study aims to examine the importance of CSV implementation in a company. Profound discussion of CSV was employed by exploring related studies of CSV implementation in a company. Literature review was used as a research method. However, exploration results were demonstrated in a summary and solution suggested by researchers for CSV implementation in a company. According to the methods used, it was expected that this study could give contribution for a company, local community, as well as policy maker. This policy maker who creates the regulation was also expected to create rules and guidance concerning CSV. The policy was about the mandatory for company to implement the concept of CSV. Currently, the rules overlook CSV and only available for CSR. Keywords—creating shared value; corporate social responsibility; economic value; social value